Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout
Adweek
MAY 20, 2025
Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.
Tue.May 20, 2025
306 
The most important decision
Seth Godin
MAY 20, 2025
“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.
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Friday, May 16 Evening Cable News Ratings: The 5 p.m. Hour Grabs the Most Eyeballs Across All 3 Networks
Adweek
MAY 20, 2025
Each network saw its biggest total viewer and demo audience at 5 p.m.
IAB releases draft of updated digital ad terms for public comment
Martech
MAY 20, 2025
Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Job Titles Replacing the Chief Marketing Officer
Adweek
MAY 20, 2025
The number of chief sales officer roles jumped 58% last year.
AI promises a shortcut, but creative teams are taking the scenic route
Martech
MAY 20, 2025
Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.
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Marketers have lots of AI, but not enough direction
Martech
MAY 20, 2025
Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. 51% donR
Week of May 12 Cable News Ratings: Fox News Outdraws Live Sports During Weekday Primetime
Adweek
MAY 20, 2025
Fox News had 99 of the top 100 cable news telecasts of the week.
Agentic AI: Beyond the Buzzword
Exchange Wire
MAY 20, 2025
Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And thats exactly why leaders [.] The post Agentic AI: Beyond the Buzzword appeared first on ExchangeWire.com.
Magnite Strikes CTV Deal With Amazon Publisher Services
Adweek
MAY 20, 2025
The setup allows Amazon to sit within the SSP to directly monetize inventory.
Retail media advertising: How e-commerce is becoming AdTech’s next frontier
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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Why ‘head of marketing’ is the most misunderstood title in startups
Martech
MAY 20, 2025
“Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It sounds promising strategic, important, even executive-adjacent. You accept it eagerly, believing it’s only a matter of time before you prove yourself and earn that VP title. All you need to do is work hard, make smart decisions and show you deserve a seat at the table so you wait and wait.
Week of May 12 Evening News Ratings: CBS Evening News Makes Weekly Total Viewer Gains Despite Network Drama
Adweek
MAY 20, 2025
The CBS Evening News was on the only newscast to see week-to-week growth in either measured category.
Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
IAB Tech Lab
MAY 20, 2025
Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it. The post Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration appeared first on IAB Tech Lab.
TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start
Adweek
MAY 20, 2025
Give Gloss has bolstered positive sentiment towards the haircare brand by 42% since March.
The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews
Digiday
MAY 20, 2025
Googles recent clarification that it can still crawl and index web content even after publishers opt out of its AI training serves as yet another reminder of how little control publishers have historically had within the Google ecosystem. Heres a look at whats in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.
Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools
Adweek
MAY 20, 2025
The changes are designed to improve AI-generated search.
How Optimization Powers Scalable Campaign Success
Digital Remedy
MAY 20, 2025
Campaign optimization has always been the most critical tool for maximizing impact and return on investment. At its core, it is the ongoing process of analyzing and refining digital advertising campaigns to drive better outcomes. As digital channels grow more fragmented and audience behaviors shift in real time, simply launching a campaign and hoping for the best is a risk few can afford.
Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’
Adweek
MAY 20, 2025
The video-centric venture will cover industry trends through formats like roundtables and monetize primarily through brand collaborations
5 Ways You Can Win Faster with Gen AI in Sales
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
If You Throw Enough Mud At A Wall, It Doesn’t Stick, It Stains …
Rob Campbell
MAY 20, 2025
A few weeks ago, I went to Sydney where I had the very real honour of spending a few days mentoring a bunch of talented people who were all relatively new to the industry. One of the things that I heard from quite a few of them was the pressure they felt to build their reputation as a thought leader on platforms like LinkedIn. After telling them that a good 90% of what you read on there is nothing more than ego landfill [ of which I am perfectly placed to make that statement given Ive been spout
IAB Updates Terms for Digital Advertising Agreements: See the Changes
Adweek
MAY 20, 2025
Here are IAB's updated terms for digital ad agreements.
Customer Journey Data Analytics: Complete Guide for Advertisers
MNTN
MAY 20, 2025
As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. And the solution you seek may just lie in customer journey analytics. Analyzing the customer journey sheds light on every touchpoint as prospects move through the sales process. With the data it provides, you can better understand everything from a consumers first interaction with your brand to how they continue to interface with your brand after making a purcha
Reimagining an Iconic Automotive Brand With Jaguar Land Rover
Adweek
MAY 20, 2025
U.S. CMO Charlotte Blank on combining creativity, consumer psychology, and culture-first thinking.
10 Ways to Leverage Buyer Signals and Drive Revenue
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Why a Self-Serve Ad Platform is a Win-Win for Everyone
Advendio
MAY 20, 2025
Why advertisers and publishers love self-serve Creating a self-serve ad platform isn’t just a nice-to-have any more—it’s one of the smartest moves publishers can make. It opens up new revenue streams, saves time, and gives advertisers the experience they’re already used to from other industry platforms. In today’s world, one of the key values lies in the publisher’s first-party data; self-serve should be considered part of a strategy to enrich and enlarge the publisher’s 1PD.
Steve Doocey Gets His Steps in on ‘Morning Walk’
Adweek
MAY 20, 2025
Doocy will be joined on the inaugural segment by Bret Baier and George Hamilton.
Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology
Exchange Wire
MAY 20, 2025
Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [.] The post Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology appeared first on ExchangeWire.com.
Anna DuVall to Join WXIX in Cincinnati as Meteorologist
Adweek
MAY 20, 2025
She's the third meteorologist to join the station this year, after a few departures.
Signal-Based Selling: How to Leverage 4 Key Buying Signals
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Why Biddable CTV Is the Smartest Bet in TV Advertising
OpenX
MAY 20, 2025
This years upfronts arrived at a pivotal moment for the TV industry. While the traditional model still dominates how CTV dollars are allocated, were entering a new era. Committing massive media budgets so far in advance has never felt riskier. The uncertainty ahead particularly around the broader economy makes the flexibility of scatter more appealing than ever.
Merging Retail and National Media to Drive Consumer-Centric Growth
Adweek
MAY 20, 2025
Energizer's Colleen Orani on unifying a legacy brand's media structure.
Generative vs. Agentic AI for Publishers: Maximizing Ad Revenue in the New AI Era
Monetize More
MAY 20, 2025
AI isn’t just another tech buzzword; it’s rapidly evolving into two distinct technological paths that revolutionize how publishers and app developers approach monetization. Understanding the nuances between these AI types isn’t just academic; it directly impacts your bottom line and competitive advantage in the increasingly crowded digital advertising marketplace.
St. Louis Reporter Safe After Tornado Destroys Her Apartment
Adweek
MAY 20, 2025
Mercedes Mackay was out of town at the time
Activating Intent Data for Sales and Marketing
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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