Martech
APRIL 23, 2025
Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.
Adweek
APRIL 23, 2025
Burrell Communications has acquired Fitzco to launch BCG Worldwide, a private equity-backed holdco aiming to build the first Black-owned agency network.
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Martech
APRIL 23, 2025
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.
Adweek
APRIL 23, 2025
Companies put Red Dye 40, Blue Dye 1, and Yellow Dye 5 in thousands of items.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
APRIL 23, 2025
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control. If you work on your own, your productivity choices are up to you.
Adweek
APRIL 23, 2025
The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple […]
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 23, 2025
Netflix's You campaign featured a pop-up with a surprise appearance from Badgley
Buyer Advertising
APRIL 23, 2025
Why Do So Many Recruiters Ignore Friends and Family? My very first job post-graduation came about from an employee referral. My friend called me up a week or two out of school and asked me what I was up to. Since I had a freshly minted English degree from a state school, I promptly replied, Nothing and the rest is history. I got a job through a referral.
Adweek
APRIL 23, 2025
Stoller's remit includes developing new partnerships with media companies, focusing on data and inventory sources.
VideoWeek
APRIL 23, 2025
For decades, Boots has been as prominent on our TV screens as on the UK high street, but changing viewing habits are subtly shifting the retailer’s media planning across video and CTV. In this edition of the Buy-Side View, Amy Caven, Head of Media Strategy & Planning at Boots, discusses balancing the brand’s mass appeal with reaching younger audiences, the role of the agency in media planning, and the need for advertisers to insist on transparency in their media buys.
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Adweek
APRIL 23, 2025
Bobbie, a new influencer agency from Hunter, launches with Donetta Allen and Monica Caponigro at the helm.
Advendio
APRIL 23, 2025
We’ve got exciting news—our latest version, ADvendio 2.175.2 – Spring ‘25, is officially live. At ADvendio, we’re always pushing the envelope to make your work easier, more efficient, and downright seamless. This new release is packed with smart automation, better campaign management, and tools that make ad operations a breeze. Let’s jump right into the highlights.
Adweek
APRIL 23, 2025
CNN viewers were clearly missing Anderson Cooper and Erin Burnett.
VideoWeek
APRIL 23, 2025
On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. Five years after Google announced that third-party cookies would be phased out of Chrome within two years – and now in the midst of an antitrust trial that could force the divestment of Chrome – the tech giant has confirmed that cookies are here to stay, with no change to the consent mechanisms curre
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
APRIL 23, 2025
Xfinitys ads debut a new marketing platform, The WiFi is Booming, which makes WiFi the ultimate star of the show.
Exchange Wire
APRIL 23, 2025
In todays Digest, we cover MidOcean Partners plans to acquire GSTV, Zuckerbergs past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEOs renewed push to revive a 3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [.] The post Digest: MidOcean Partners to Acquire GSTV; Zuckerberg Considered Spinning Off Instagram appeared first on ExchangeWire.com.
Adweek
APRIL 23, 2025
The 2025 NFL Draft has its pick of brands as sponsorships, and NIL deals pack Green Bay with corporate partners.
VideoWeek
APRIL 23, 2025
There’s plenty of data showing YouTube’s growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. Some in the industry believe that YouTube, where user-generated content plays such a big role, isn’t really fit for TV, and so shouldn’t be considered for TV budgets.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
APRIL 23, 2025
The Weeknight premieres May 5 and The Briefing premieres May 6.
Martech
APRIL 23, 2025
B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. The number was 81% among those identified as high performers teams that indicated significant progress or full achievement of their 2024 goals, reported high job satisfaction and perceived
Adweek
APRIL 23, 2025
Travelers are bound to experience at least one vacation nightmarebut Hilton is trying to change that.
Exchange Wire
APRIL 23, 2025
GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impressionsignificantly outperforming the industry benchmark of 2.45 grams per [.] The post GumGum Just Made Digital Ads 90% Cleaner appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
APRIL 23, 2025
While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.
Exchange Wire
APRIL 23, 2025
Elevision, the UAEs leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevisions premium screen inventory across the UAE and the UK [.] The post Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK appeared first on ExchangeWire.com.
Adweek
APRIL 23, 2025
Peloton's chief marketing officer (CMO), Lauren Weinberg, has left the business after 16 months in the role.
Exchange Wire
APRIL 23, 2025
ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. With privacy regulations tightening globally, how can marketers ensure compliant data onboarding and activation, especially in markets with varying legal [.] The post Infrastructure must build trustnot just scale: Q&A with Ruben Niet, digitalAudience appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
APRIL 23, 2025
Powerade has inked a partnership with two up-and-coming international soccer starsLamine Yamal and Rodrygo Goesas it continues its "Pause is Power" campaign.
Exchange Wire
APRIL 23, 2025
LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [.] The post LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising appeared first on ExchangeWire.com.
Adweek
APRIL 23, 2025
Under price pressure, consumers abandon their usual shopping behaviors.
More About Advertising
APRIL 23, 2025
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today’s tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most … The post Musks Tesla needs some urgent brand repairs first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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