Wed.Feb 21, 2024

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Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Adweek

Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of.

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Building CTV Ad Breaks That Don’t Break the User Experience

VideoWeek

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience. In tandem with the company’s new white paper on the topic, VideoWeek asked Paul Gubbins, VP, CTV Strategy & Marketing at Publica by IAS, what CTV publishers need to thi

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Science-Backed Training Helps the Ad Industry Avoid Greenwashing

Adweek

A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social.

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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”

AdExchanger

The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […] The post CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment” appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million

Adweek

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street.

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With Vizio, Walmart Finally Places Its Stake In The Ad Industry

AdExchanger

Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3 billion deal. […] The post With Vizio, Walmart Finally Places Its Stake In The Ad Industry appeared first on AdExchanger.

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Should I Implement Lazy Loading Ads?

Oko

Sometimes, it’s good to be lazy. For publishers, so-called “lazy loading” ads are a prime example. Lady loading ads allow you to enhance your user experience, while getting the most out of your ad revenue. But how does it work? We’ll explain everything you need to know. What is lazy loading? Lazy loading is a […] The post Should I Implement Lazy Loading Ads?

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Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster

Adweek

More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports--basketball, softball, lacrosse and volleyball--on ESPN platforms. More than 70 live games across the four sports will air.

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Dispelling Multicultural Myths

AdExchanger

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the myth that minority-owned and targeted publishers can’t deliver the same large audiences as “general market” media remains pervasive, Goffin says on this week’s episode of AdExchanger Talks. One […] The post Dispelling Multicultural Myths appeared first on AdExchanger.

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Fubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming Plans

Adweek

Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture. David Gandler, co-founder and chief executive of Fubo, has claimed that the move by the major corporations, announced earlier this month, is anti-competitive and.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How B2B Marketers Can Adapt to Industry Changes

Basis

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. And while B2B buyers are also varied, they’re all ultimately looking for the same thing: a product or service that provides a solution to their problem. But the characteristics of those B2B buyers are changing, as is their path to purchase.

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Inside Visa’s Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals for the 2026 World Cup

Adweek

Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup. In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026.

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Qloo Snags $25 Million In Series C Funding To Unravel The Mystery Of Consumer Tastes

AdExchanger

With the rise of signal loss, Qloo expects more advertisers to develop a taste for its AI-powered recommendation API. On Wednesday, Qloo (pronounced “Clue”) announced that it has raised a $25 million series C funding round led by AI Ventures, with participation from AXA Venture Partners, Eldridge and Moderne Ventures. The round brings Qloo’s total […] The post Qloo Snags $25 Million In Series C Funding To Unravel The Mystery Of Consumer Tastes appeared first on AdExchanger.

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TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue

Adweek

TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a "Casa Cultura." Between the lines This year, the company is leaving Pier 36 for the.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Will the EU disrupt AI-powered customer support?

Martech

It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

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Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Adweek

Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading.

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Spire confusion

Seth Godin

When architects show off their work, or propose a bold new building complex or even ask for a zoning variance, the public sees the external photos. The tall spire, the innovative use of glass, the weird hole in the center of the building. And when a car company shows off a new model at a press conference, it’s the headlights or the door handles that catch our attention.

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Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations

Adweek

Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Creating the Ultimate Commerce Media Cookbook with Audience Extension and Offsite Advertising

PubMatic

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. And there are no indications that this growth will slow down. According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027.

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This Marketer’s Pottery Is a Love Letter to Chinese Culture

Adweek

For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. "Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think.

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Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe)

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No News Is Good News? Troy Young, who writes about the media business in a newsletter called People vs. Algorithms, recently published a frank interview with Dotdash Meredith CEO Neil Vogel. For one, Vogel acknowledged that Dotdash was “late to TikTok” and “absolutely […] The post Is The News Business A Viable, Well, Business?

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The Speed of Culture Podcast: Nissan’s Journey Through Changing Consumer Demands

Adweek

Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by consumer needs. To gain insights into how the company is adapting its marketing strategies to align with shifting consumer trends, we spoke to Nissan's.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Driving growth through data: Optimizing the retention stage

Martech

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

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Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health

Adweek

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms.

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With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing

Digiday

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. Since last year, Pfizer has been developing a new AI platform to help with content supply chains and while also overhauling the company’s entire marketing workbench. “Charlie,” named after Pfizer co-founder Charles Pfizer, is now in the process of rolling out to the entire organization.

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Thayers Is Courting Gen Z With a Centuries-Old Ingredient

Adweek

When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples--to their peril--had no immunity to, including measles, smallpox and influenza. So it's no small irony that, for their part, Native Americans shared medical knowledge of great benefit to the Europeans, including a certain medicinal plant with a host of curative.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Historic Images Made by Robert Capa Repurposed to Promote Peace

AdPulp

Last December, the International Institute for Strategic Studies in London published its annual Armed Conflict Survey. The survey paints a grim picture of rising violence in many regions across the globe, documenting a total of 183 conflicts for 2023, the highest number in three decades. For perspective, there are 195 countries in the world. In […] The post Historic Images Made by Robert Capa Repurposed to Promote Peace appeared first on Adpulp.

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Verswire Is Not Your Average Record Label

Adweek

Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, founder and CEO of.

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What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data

Digiday

Walmart’s rumored plan to acquire Vizio went from theoretical to reality this week, with the retail giant set to pay $2.3 billion for the smart TV manufacturer. The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. The deal will also allow Walmart to add to its existing data at a time when the rapid growth of retail media has made the space more competitive and Amazon continues its effort t

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US market and creative agencies weigh on WPP

More About Advertising

WPP has confirmed its disappointing organic growth numbers in 2023 of 0.9% for the year and just 0.3% in Q4. Media did best with Group[M growing 4.9% for the year (Q4 5.7%) with creative and other agencies going into retreat (-1.6% for the year, -3.4% in Q4.) It’s now pretty clear why CEO Mark Read … The post US market and creative agencies weigh on WPP first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.