Adweek
MARCH 29, 2023
Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger.
The Ad Tech Blog
MARCH 29, 2023
Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same.
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Adweek
MARCH 29, 2023
From eco-conscious shoppers willing to pay a premium for sustainable goods to socially minded customers who disavow brands over political positions, consumers have increasingly signaled the importance of tying purpose to their purchases. Instead of ignoring these shifting consumer preferences, brands should take proactive steps to demonstrate their values to shoppers--and reward consumers for theirs.
AdExchanger
MARCH 29, 2023
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency The post Google Removed More Than 5 Billion Ads From Its Platform Last Year appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 29, 2023
Ads for toilet paper and wet wipes have long centered on the soft and cuddly, often using mascots such as teddy bears to deliver information. While there's no denying the appeal of a cute cartoon, this approach could also leave some consumers underprepared for the specifics of "down there care." Cottonelle is shifting the conversation.
Martech
MARCH 29, 2023
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
MARCH 29, 2023
Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment. IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech […] The post Adtelligent Joins IAB Canada’s Transparency and Consent Framework appe
Adweek
MARCH 29, 2023
The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed. Microsoft and Mutiny, Trailer Park Group's dedicated video game branding and advertising agency, are drawing attention to that connection with a retro commercial inspired by the.
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas. (David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a
Adweek
MARCH 29, 2023
To celebrate the arrival of spring, Messenger released a "Bloom" chat theme that adds white and yellow flowers to a conversation's background. When this theme is activated, the conversation's "Quick reaction" emoji will automatically switch to the honeybee emoji. Our guide will show you how to use the Bloom chat theme in the Messenger mobile.
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Martech
MARCH 29, 2023
Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey. Nearly 65% of those surveyed defined their organizational roles as assisting marketing, such as “Marketing Technology/Technologist” or “Marketing Operations” “Marketing technology and operations pros are a legitimate profession that’s different than traditional marketing roles,” Chief Martec Scott Brinker sa
Adweek
MARCH 29, 2023
When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered his condition. "I was essentially trapped in my apartment in Brooklyn and terrified to catch the subway," said Kinney, who is the global chief people.
Ad Tech Daily
MARCH 29, 2023
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.
Adweek
MARCH 29, 2023
At the outset of The Great Depression in 1929, Betty Crocker encouraged home bakers to collect 'box top' clippings and mail them in to redeem discounts and rewards. Just before the so-called "Regan Recession," in the U.S., American Airlines launched a first-of-a-kind frequent fliers points program. The current economic challenges might not seem like the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 29, 2023
Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Adweek
MARCH 29, 2023
Square is continuing to do its part to move the needle, literally, for Black and Latino retailers. This time around, the fin-tech company has added star power for the launch of Forward, an accelerator program designed to provide capital, coaching and products to under-resourced small business owners. The program will support 25 early-stage businesses in.
AdExchanger
MARCH 29, 2023
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing. The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger.
Adweek
MARCH 29, 2023
Messenger assigns each conversation a "quick reaction" symbol that users can tap to send that symbol in the conversation. By default, a conversation's quick reaction is the thumbs up emoji, but users can change this icon to suit their tastes. Specifically, users can select a different emoji or a picture of their avatar. Our guide.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
MARCH 29, 2023
A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to need to make. And, a while in the making, an experimental AI chat bot that has been trained on all 5,000,000 words of this blog. You can find it here. Yes, you can trick it, but you can also ask it questions about anything I’ve blogged and it may do a good job of answering.
Adweek
MARCH 29, 2023
In the streaming era, musicians have been experimenting with new ways of releasing albums and capturing listeners' attention. An unusual partnership between WeTransfer and British producer duo Jungle shows the possibility of brands supporting artists and building deeper connections with fans. On Monday, Jungle announced their highly anticipated forthcoming album "Volcano" and released a new.
AdExchanger
MARCH 29, 2023
Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger.
Adweek
MARCH 29, 2023
When the tagline of your business-to-business marketing conference is "Let's take the boring out of B2B," the segment's tedium is implied. That reputation for routine loomed over Michael Ruby's keynote speech on the opening day of the B2B Marketing Exchange conference in Scottsdale, Ariz., late last month. The title of his speech, Value Creation: The.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 29, 2023
Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types. The post Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat appeared first on AdExchanger.
Basis
MARCH 29, 2023
Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI. But even before this boom, agencies and brands have been increasingly leaning into automation and AI technologies to unlock efficiencies and improve collaboration.
AdExchanger
MARCH 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make The post At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US appeared first on AdExchanger.
Ad Tech Daily
MARCH 29, 2023
Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, TX – Hyros Inc. (“Hyros”), a leading multi-channel attribution company, today announced that AdTech Veteran Inman Breaux has been named Chief Executive Officer (CEO). Breaux assumed day-to-day leadership of the company earlier in March and is focused on expanding its go-to-market strategy […] The post Hyros Announces AdTech Veteran and Entrepreneur Inman Breaux as Chief Executive Officer to Helm
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MARCH 29, 2023
The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.
Digiday
MARCH 29, 2023
Big Tech platforms are under fire from all directions, with last week’s grilling of TikTok’s CEO in front of congress a prime example of the political antipathy such players face. None of this cohort has faced more of this scrutiny than Google — a company that is already under the microscope for its business practices. And it is under such pressure that it takes any opportunity to mount a public defense.
Marketing Dive
MARCH 29, 2023
The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.
Digiday
MARCH 29, 2023
BuzzFeed is relying on two areas of its business to get through the uncertain economy and hopefully grow revenue in 2023, the company said during its fourth quarter earnings call : artificial intelligence and its creator network. While the publisher’s AI experiments and its application of the technology within its quiz business are unique in the market, its creator network is not entirely original in the media landscape.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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