Adweek
NOVEMBER 3, 2023
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to.
Martech
NOVEMBER 3, 2023
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.
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Adweek
NOVEMBER 3, 2023
Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has an extra job: the inaugural chief quality officer of British supermarket Asda. He enters a boardroom and announces the latest flavor trends to.
AdExchanger
NOVEMBER 3, 2023
BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 3, 2023
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures.
Martech
NOVEMBER 3, 2023
Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 3, 2023
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth. The post Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3 appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2023
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores.
Martech
NOVEMBER 3, 2023
This article was co-authored with Dan Gutter , Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.
Adweek
NOVEMBER 3, 2023
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it. The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard.
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AdExchanger
NOVEMBER 3, 2023
How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $835 million. Flywheel began by helping brands with their Amazon presence, from their product page to their advertising spend. Now it pitches itself as a platform and agency-like services. This is actually the second exit for Flywheel. Ascential, which also owns […] The post The Big Story: Commerce Media Flywheel appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2023
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she's helping Mastercard and its small business partners stay ahead of the pack. The New.
AdExchanger
NOVEMBER 3, 2023
The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3. And shares jumped by about 5% after earnings. The company, which reported its Q3 earnings on Thursday, saw revenue increase 19% from a year ago, totaling $120.3 million. Buoyed by the results, IAS upped its […] The post IAS More Than Measures Up To Its Revenue Goals appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2023
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek's Marketing Vanguard.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
NOVEMBER 3, 2023
The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday season is upon us… in the advertising world, at least. Mariah Carey and hot cocoa aren’t the only things making their annual comeback. As we enter the final two months of 2023 (we know, we’re not sure where the time went, either) we’re also getting a new round of data that paints a picture about how the past two years have shaken out — and what it might mea
Adweek
NOVEMBER 3, 2023
First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address. With "Second First Kiss," the brand searched for people who had shared a first kiss and had them reunite on camera. The.
VideoWeek
NOVEMBER 3, 2023
In this week’s Week in Review: Paramount+ investment starts paying off, Condé Nast encounters volatile video landscape, and Disney+ upgrades its targeting and measurement capabilities. Top Stories Paramount Passes the Peak of its Streaming Investments Paramount says its investment in its streaming business has peaked ahead of schedule, meaning costs will start coming down and losses within the streaming division are narrowing.
Martech
NOVEMBER 3, 2023
Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 million promoting AI products and solutions through September 2023 — up from $10.9 million through 3Q 2022.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
NOVEMBER 3, 2023
There are people who get paid to play the flute or bassoon. There are far more people who volunteer to participate in a community orchestra. For many, rehearsals or performances are the high points of their day. The metaphor is powerful, because it teaches us that we all benefit from having a community orchestra in our lives. The 1900 people who worked together on The Carbon Almanac were all volunteers, showing up when they could, working together to build something important.
Ad Badger
NOVEMBER 3, 2023
If you’re selling in the U.S. Amazon market and are trying to expand your business, the solution you seek might. Read More How Do I Expand My Amazon FBA Business To Canada? The post How Do I Expand My Amazon FBA Business To Canada? appeared first on Ad Badger.
More About Advertising
NOVEMBER 3, 2023
Boots has gone big on product this year with an ad that sees a girl and her mum taking a trip to the North Pole, generously handing out presents to everyone they meet along the way. What does Santa get? A pair of flight socks to help stave off deep vein thrombosis. It doesn’t say … The post Just what he always wanted? Boots gives Santa a gift for Christmas first appeared on More About Advertising.
Digiday
NOVEMBER 3, 2023
Unilever hace énfasis en interactuar con los consumidores latinos durante todo el año, un gran porcentaje de ellos son las mujeres hispanas que han sabido reconocer los esfuerzos de marcas como Dove para hacerlas sentir mas cómodas consigo mismas. Un estudio de Dove señala que 9 de cada 10 mujeres se sienten presionadas para peinarse según las expectativas de la sociedad.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 3, 2023
If there’s a theme in this year’s big Christmas ads it’s ‘feelgood factor’ coupled with that old standby a groaning Christmas table. Morrisons, which has produced some pretty dire advertising down the ages, is now at Leo Burnett and Leo has rather cleverly introduced some animated oven gloves to liven up the formula (with no … The post Morrisons takes gloves off for Christmas first appeared on More About Advertising.
illumin
NOVEMBER 3, 2023
Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. What is ad fatigue? Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. When an ad is initially launched, it tends to generate high levels of engagement and interest.
More About Advertising
NOVEMBER 3, 2023
“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at even more than usual global mayhem it’s pretty difficult to disagree. OpenX, the WPP construct headed by VMLY&R (about to be VML – don’t ask) has packed as many of the old geezers in this … The post Coca-Cola overdoses on Xmas Santas first appeared on More About Advertising.
AdvertiseMint
NOVEMBER 3, 2023
1. Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources. This could be in the form of media coverage, word of mouth, customer reviews, shares on social media, mentions in blog posts, or any other organic mention of a brand or its content. 2.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
EGC Group
NOVEMBER 3, 2023
As artificial intelligence (AI) continues to impact the future of how we live, there has been a divided reaction—pro and con—among many people. It was therefore only a matter of time that the use and regulation of AI were to become a matter for Congress to address, which took place earlier this week.
AdvertiseMint
NOVEMBER 3, 2023
1. How Do You Define Strikethrough? A strikethrough is a typographic presentation of words with a horizontal line through their center, effectively crossing them out. It indicates text that has been deleted or is considered irrelevant or no longer applicable. In written documents, it’s often used as a way of tracking edits or showing what has been removed.
EGC Group
NOVEMBER 3, 2023
When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them. Let us then give a shout out to “the media factor” that makes advertising possible—particularly in today’s times.
AdvertiseMint
NOVEMBER 3, 2023
Do you need an Amazon aggregators business guide? Aggregators play a major role on Amazon, so it’s no surprise that they have raised over $15 billion. If you are considering selling or scaling up your Amazon FBA business, an Amazon aggregator is what you need. This guide will tell you who Amazon aggregators are, how they work, and how to find the right one.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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