Basis

JANUARY 26, 2024

Historians say the act of setting New Year’s resolutions dates back some 4,000 years to the ancient Babylonians. Since those early years, the evolution of New Year’s resolutions has maintained one commonality: future improvement. Our resolutions capture our aspirations for the futures we want to live. We aim to stop bad habits, start healthy ones, or make big changes that stretch us out of our comfort zones—setting goals to reach, creating strategies to achieve them, and identifying ways to trac

Advertising 77

Advertising Marketing Cookies Impressions 77

Adweek

JANUARY 26, 2024

Bobbie, a mom-founded baby formula brand, signed four-time Grand Slam tennis champion and new mom, Naomi Osaka, to star in its first major TV campaign "Parents Push Harder." This marks Osaka's return to the court after giving birth to her daughter, Shai, who is now six months old. Bobbie working with Osaka is a partnership.

Media 286

Media 286

Smart Insights

JANUARY 26, 2024

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant … The post Personalized marketing in a competitive environment for brands and e-commerce retailers appeared first on Smart Insights.

Retail 115

Retail Marketing eCommerce Media 115

Adweek

JANUARY 26, 2024

Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Many brands are opting out of the game in favor of being somewhere around it. Pre-Super Bowl campaigns.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

Manufacturing 113

Manufacturing Marketing Communications ROI 113

Adweek

JANUARY 26, 2024

Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. "Approximately 30% of our customer interactions with Herb involve effective upselling strategies," said Chrissy Bellman, Levo founder and CEO. The company wouldn't share specifics.

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Adweek

JANUARY 26, 2024

At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate. As SeaWorld Parks & Entertainment chief marketing and communications officer Marisa Thalberg told ADWEEK community editor Luz Corona during the Outlook 2024 event, "versus" presents short-term sales--"performance"--and long-term brand building as not.

Marketing 254

Marketing Entertainment Communications 254

Seth Godin

JANUARY 26, 2024

One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more difficult to earn this leadership role, and more valuable once you have it.

Audience 110

Audience 110

Adweek

JANUARY 26, 2024

If it seems like upfront announcements come earlier and earlier each year, they absolutely do. The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and (mostly) in-person presentations. Among the early highlights, Paramount confirmed it will not return to upfronts week, opting again to host a series.

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AdExchanger

JANUARY 26, 2024

Just because you can personalize ads doesn’t mean you should. When you know the inner workings of ad tech, you appreciate the ways personalization can hit the wrong note. A creative message like “Hey, Sarah” feels right as an email greeting, for example, and oh so wrong when placed in a display ad. In the […] The post The Big Story: Personalization Put-Offs appeared first on AdExchanger.

Ad Tech 106

Ad Tech Marketing 106

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Adweek

JANUARY 26, 2024

Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot created space for Cotopaxi, a smaller, Utah-based retailer known for its mission-driven strategy and colorful products. Partnering made logistical sense, since Cotopaxi already operated a store on.

Retail 236

Retail Marketing 236

MNTN

JANUARY 26, 2024

If there’s one thing the streaming revolution has given TV viewers, it’s options. Options for devices, a myriad of streaming channels, and above all else, more original content than a person could consume in their lifetime. However, as top shows bid their farewells at the Emmys, streaming channels are reevaluating their business models — and possibly bringing the golden age of television to a close.

Audience 105

Audience Advertising 105

More About Advertising

JANUARY 26, 2024

Dan Roberts is creative director of The Romans, part of the Mother family of agencies Okay, so the obvious approach here is to choose ads that make you look thoughtful, wise, cultured, dare I say it maybe even inspirational. But let’s be honest, if you’re stuck on a desert island and all you’ve got is … The post Dan Roberts of The Romans picks his Desert Island Ads first appeared on More About Advertising.

Agency 105

Agency Advertising 105

MNTN

JANUARY 26, 2024

Ad-supported platforms recently flexed their sign-up muscles, passing their ad-free counterparts for the first time. According to Antenna , in November 2023 a whopping 11.2 million users opted for ad-supported streaming — accounting for 51% of all premium streaming signups. That lift brought the grand total of streaming signups in November up to 22 million.

Retail 98

Retail Media Marketing Advertising 98

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

JANUARY 26, 2024

Planners and others are keen to say they want their ads to enter “culture,” meaning everyday communications presumably. Obviously not many do. Back in the ‘Beanz Means Heinz’ days jingles did the job and music is still key, if a gaggle of young school kids trilling away to this from Yakult the other day is … The post MAA Ad of the Week: Yakult from Brothers and Sisters first appeared on More About Advertising.

Communications 101

Communications Advertising Agency 101

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings.

MarTech 86

MarTech Agency Media Marketing 86

Ad Monsters

JANUARY 26, 2024

Consumers who want to exercise their right to have their personal data deleted can do so by submitting a request to the company that has their data. These requests can be complicated since they involve deleting data from multiple places. The process can be daunting without an industry standard for handling these requests. IAB Tech Lab is working to reduce the complications by standardizing the process.

Ad Tech 84

Ad Tech Communications Media Advertising 84

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. He also discussed some worrying blindspots when it comes to how AI will impact business and society.

SEO 81

SEO MarTech Marketing Media 81

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digiday

JANUARY 26, 2024

Tequila has recently poured into U.S. market, so much so that it has become the second fastest-growing alcohol beverage category today, according to a report by the Distilled Spirits Council, one of the sector’s trade associations. Mexico’s Tequila Regulatory Council estimated exports of 420 million liters in 2023, with the U.S. being its main buyer.

Media 68

Media Marketing 68

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential.

Cookies 59

Cookies Media Machine Learning GDPR 59

More About Advertising

JANUARY 26, 2024

Freemans, once one of the giants of thge mail order business but now re-invented as a “digital department store,” is looking for a new media agency. The business is currently with Dentsu’s iProspect. The review is being carried out by How to Buy a Gorilla Company and Slik Media with iProspect invited to repitch. Freemans … The post Freemans launches media review first appeared on More About Advertising.

Media 59

Media Agency Advertising 59

AdvertiseMint

JANUARY 26, 2024

Do you want to learn how to sell used books online? Thanks to their vast reach and user-friendly platforms, online marketplaces like Amazon provide a convenient avenue to sell used books. Whether decluttering your shelves or starting an Amazon side hustle , you should find it easy to sell used books online. The blog post will discuss everything you should know on how to sell books online.

Shipping 52

Shipping Education Communications Audience 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Playwire

JANUARY 26, 2024

Key Points Know Your Audience : Carefully monitor analytics to understand your readers’ interests and create content that resonates with your audience. Prioritize Keyword Research : Employ SEO tools, such as Semrush, for targeted keywords, which is crucial for aligning content with audience searches. Quality Content is Key : Focus on well-researched, engaging content, and optimize titles, headings, and meta descriptions with relevant keywords.

SEO 52

SEO Audience 52

VideoWeek

JANUARY 26, 2024

In this week’s Week in Review: Publicis plans AI investment after a strong 2023, Skydance makes a bid for Paramount, and Stephen van Rooyen leaves Sky. Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday.

Media 52

Media Agency Entertainment Cookies 52

Playwire

JANUARY 26, 2024

Key Points Essential Role of Website Traffic : Traffic is key for online success and crucial for audience building and monetization opportunities like ad placements. Quality Content is Paramount : High-quality, engaging content tailored to audience preferences is essential for attracting and retaining viewers. Mastering SEO for Enhanced Reach : Effective SEO, including on-page optimization and technical SEO, is critical for improving organic visibility and website experience.

SEO 52

SEO Audience 52

Exchange Wire

JANUARY 26, 2024

This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act This week saw many updates in the SVOD and broadcasting landscape. Netflix struck a deal [.] The post The Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act appeared first on ExchangeWire.com.

Marketing 52

Marketing 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Playwire

JANUARY 26, 2024

Key Points Balancing Act : Perfecting the balance between SEO and ads is vital for revenue generation. Too many ads can harm SEO, while not enough ads limits your ability to generate revenue. Ads and SEO : Overloading ads can impact SEO through page load speed and user experience, which in turn, can degrade your site’s Google rankings. User Experience Priority : A good user experience enhances SEO, whereas a messy ad strategy can increase bounce rates and lower engagement, affecting search ranki

SEO 52

SEO 52

Martech

JANUARY 26, 2024

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.

A/B Testing 119

A/B Testing GDPR MarTech Marketing 119

Single Grain

JANUARY 26, 2024

SEO is getting tougher, and it’s forcing marketers to find even more clever ways to build relevancy and presence in an online space flooded with AI-generated content. To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success.

SEO 52

SEO Conversion Rate Conversion Audience 52

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses

Media 108

Media Conversion Marketing MarTech 108

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.