Adweek
OCTOBER 24, 2023
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, "Choose Different." The spot debuts during.
AdExchanger
OCTOBER 24, 2023
Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs. That makes only about 30% of the total online audience addressable and […] The post An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings appeared first on AdExchanger.
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Adweek
OCTOBER 24, 2023
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it--by negotiating a trade deal. To help global travelers, leaders, the New York Stock Exchange and event organizers who.
AdExchanger
OCTOBER 24, 2023
Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside. WPP’s recent agency reorgs are classic examples of this phenomenon. In 2018, WPP merged creative agencies VML and Young & Rubicam to create VMLY&R. Two years later, WPP combined its shopper marketing agency, Geometry, with […] The post Creative And Media’s Much-Needed Merger appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 24, 2023
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run. Google introduced brand consideration tool, Video View campaigns, which places ads across in-stream, in-feed and Shorts placements. The company introduced the format in.
Martech
OCTOBER 24, 2023
Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
OCTOBER 24, 2023
When asked what his favorite composition was, Duke Ellington said, “the next one.” This is the essence of the artistic process. When we’re in the liminal space between now and what is about to come, we’re fully alive.
Adweek
OCTOBER 24, 2023
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A's brought together, "Wouldn't it be interesting if pitches evolved to not be about creative work?" "It should be about the chemistry, about how.
AdExchanger
OCTOBER 24, 2023
Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen. The post Comscore’s Proximic Adds New Political Segments To The Trade Desk appeared first on AdExchanger.
Adweek
OCTOBER 24, 2023
Real estate isn't always a topic that receives a warm welcome in conversations. For some, it's an exciting and thrilling subject; for others, it can be quite dull. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.
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Marketing Tech News
OCTOBER 24, 2023
Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data.
Adweek
OCTOBER 24, 2023
On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies. The conversation begins with Cowger attributing his return to Dell to the quality of professionals and the collaborative environment within the company.
Martech
OCTOBER 24, 2023
When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. “Teamwork is essential to a company’s success,” says John J.
Adweek
OCTOBER 24, 2023
In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek's Marketing Vanguard Lounge. The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
AdExchanger
OCTOBER 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […] The post Chrome Joins The Private Relay Race; Did Snapchat Miss Its Shot?
Seth Godin
OCTOBER 24, 2023
Kindergarten teachers matter more than you think. Chess isn’t a talent, it’s a learned practice. We’re sorting for head starts, not growth. And that’s just the first chapter. I think Hidden Potential is the most important book in Adam Grant’s career. The indoctrination around test scores and prodigies runs so deep, that most of us believe it to our core.
Martech
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
OCTOBER 24, 2023
Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.] The post Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media’s Brian Murphy appeared first on ExchangeWire.com.
Smart Insights
OCTOBER 24, 2023
Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value … The post Healthcare marketing strategy trends for 2024 appeared first on Smart Insights.
Exchange Wire
OCTOBER 24, 2023
AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [.] The post AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem appeared first on ExchangeWire.com.
Digiday
OCTOBER 24, 2023
Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response, publishers have invested massive amounts of money and resources in producing premium vertical content to find new audiences and drive traffic back to their sites.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
OCTOBER 24, 2023
Google has announced it is planning tests for a new tool on its Chrome web browser which would let users mask their IP address. The proposed feature, called IP Protection (and formerly known as Gnatcatcher), is designed to make it harder for third-parties – ad tech companies included – to use IP addresses for cross-site tracking. Apple launched a similar tool a few years back called Private Relay. “An IP address is an effective cross-site identifier as it is highly unique, rela
Digiday
OCTOBER 24, 2023
Spotify is on track to break even on its podcast business by next year, said Spotify CFO Paul Vogel during the company’s third quarter earnings call on Tuesday morning. In June 2022, Vogel had announced the goal of making the platform’s podcast business profitable within one to two years. “We’re right in line with that timeline,” Vogel said on Tuesday during the earnings call.
Rob Campbell
OCTOBER 24, 2023
Back in 2016, I was invited to Paris to meet with Nike’s senior leadership and talk to them about where the brand is going. Given I was the only person invited from Wieden to do this, I felt really honoured … so you can imagine the attendees surprise when I said they were in danger of becoming ‘the beast they were meant to slay’ They took this pretty well.
Exchange Wire
OCTOBER 24, 2023
FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [.] The post MadTechMoney Set to Take Place 31st October 2023 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
OCTOBER 24, 2023
This week’s Future of TV Briefing looks at the prices — plural — that Amazon is asking advertisers to pay for Prime Video’s upcoming ad-supported tier. Prime pricing Paramount Global’s potential deal, Amazon vs. TikTok, Meta’s Reeling ad pitch and more Prime pricing Amazon’s Prime Video may be relatively late to the streaming ad market. But the e-commerce giant’s initial pitch to advertisers shows it’s picked up a thing or two from Netflix’s and Disney+’s initial missteps when adding an ad-suppo
Exchange Wire
OCTOBER 24, 2023
In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia. EU scrutinises Apple’s “carbon [.] The post Apple Scrutinised for “Carbon Neutral” Claims; Shoppable Ads Come to Channel 4, Paramount appeared first on ExchangeWire.com.
Digiday
OCTOBER 24, 2023
The push for efficiency at agencies continues apace. As holding companies continue to merge agencies, various agency brands seem to matter less than they once did. Last Tuesday, WPP announced that Wunderman Thompson and VMLY&R would combine to become VML. The holding company touted the merger as the creation of the “industry’s largest creative company.
AdvertiseMint
OCTOBER 24, 2023
Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. Mobile app advertisers specialize in promoting products or services within mobile applications, leveraging these platforms’ unique features and user engagement levels.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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