AdExchanger
JULY 4, 2023
Publishers who have strong first-party relationships with loyal user bases are at an advantage – and the homepage is where that relationship thrives. The post Reinventing The Homepage: Unleashing Its Critical Role In The Future Of Publishing appeared first on AdExchanger.
Rob Campbell
JULY 4, 2023
So someone slid into my DM’s recently. I know … what the absolute f**k? But it wasn’t a crypto scam … or someone offering to sell me insta followers … or a Russian beauty who is really a bot. It was a lovely, kind and thoughtful message from someone I didn’t know. LyonsOfScotland wrote to say they loved how I talked about my parents and how it made them think of their Dad, Peter, who had sadly passed away.
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AdExchanger
JULY 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to The post Fixing Product Returns To Fix Ecommerce Ads; Will The FTC Nix Fake Reviews? appeared first on AdExchanger.
Exchange Wire
JULY 4, 2023
In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [.] The post Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
JULY 4, 2023
Part of the challenge of hanging out with cannibals is that it’s very difficult to get a good night’s sleep. The math of finding a group of people that cares about community is pretty compelling. While individual selfish choices might feel productive in the moment, if they undermine the health of the community, they’re ultimately self-defeating.
Exchange Wire
JULY 4, 2023
Equativ, an independent advertising monetisation platform, and First-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [.] The post First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 4, 2023
In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He’s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new […] The post The AdPulp Book Review: “Black on Madison Avenue” by Mark Robinson appeared first on Adpulp.
Digiday
JULY 4, 2023
The industry was left reeling as news of MediaMath’s imminent bankruptcy sank in at the end of last week. PubMatic took immediate action, swiftly suspending bids from the struggling ad tech vendor mere hours after the bankruptcy announcement on Friday, June 30. Publishers, who rely on PubMatic’s services, were promptly notified of the impending impact on their revenue.
AdvertiseMint
JULY 4, 2023
Are you seeking a creative, results-driven way to market your newest product or service? Social media influencers may be the answer. TikTok is becoming an increasingly popular platform, with dozens of internet celebrities creating unique and exciting content that resonates with viewers. So, today we will look at some of the most famous TikTokers and how their stories can help you win your marketing campaign.
Digiday
JULY 4, 2023
Magic Spoon, a cereal brand, is adjusting its social media mix to engage younger customers, millennials and Gen Z, who are looking for a healthier cereal alternative. Magic Spoon is having non-influencers who saw the product on Instagram and reached out to them directly, try out the product and let them spread the word about it instead of paying influencers to promote the product for them.
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VideoWeek
JULY 4, 2023
For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation.
Digiday
JULY 4, 2023
Late last year, Instagram was paying media companies to post Reels. But a lot can change in a year as the Meta-owned platform has recently announced that it is expanding and enhancing ads on Reels. It seems what was once a controversial answer to TikTok’s popularity has gained enough steam to be a viable ad solution and drive performance. At the Cannes Lions International Festival of Creativity this month, Meta announced an expansion of ads on Reels, “evolving our payout model based
Exchange Wire
JULY 4, 2023
Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.] The post Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data appeared first on ExchangeWire.com.
Digiday
JULY 4, 2023
Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers. Recently, however, a few publishers have started taking traffic shaping into their own hands for a variety of reasons, but with the ultimate goal of only putting their most premium ad inventory up for sale.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 4, 2023
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, simultaneously served on the hour every hour, The post Ocean Outdoor introduces long form with Headliner network first appeared on More About Advertising.
Digiday
JULY 4, 2023
This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry. Mid-year review The upfront scatter effect, the YouTube ad delivery fallout and more Mid-year review 2023 started off with a bit of a bang — Netflix founder Reed Hastings stepping down as co-CEO — but a whimpered along ever since. It’s as if the story of the TV, streaming and digital video business has entered the “dark night of the soul” beat (but with no writers around to advance t
VideoWeek
JULY 4, 2023
Emerging technologies such as AI are cutting a course through some tough market conditions, says Hamish Davies, Global Chief Growth & Marketing Officer at Wavemaker. The GroupM agency is hoping to make consultancy services 25 percent of its revenue this year, covering all areas from addressability and programmatic to data and e-commerce. “There isn’t a single client on our portfolio now that doesn’t have some higher order needs,” says Davies. “The old days of ju
More About Advertising
JULY 4, 2023
UK supermarket group Asda finds itself uncomfortably in the headlines as consumers, politicians and the media focus on such companies’ contribution to the cost of living crisis, mostly to say they’re making too much money. In Asda’s case most notably from fuel sales where it has increased its margins. Asda is now owned by the. The post Asda’s new taste platform vanishes into the ether first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
JULY 4, 2023
Converting leads into customers is a crucial step in any business’s growth and success. While many focus on generating a high volume of leads, the secret lies in optimizing the conversion process itself. In this article, we will explore key techniques and best practices to help you improve your lead conversion rates and ultimately turn more prospects into loyal and long-lasting customers.
More About Advertising
JULY 4, 2023
VCCP’s first campaign for Time Out (and the brand’s first in 30 years) amplifies the stresses of everyday life and suggests the chocolate wafer bar as an antidote. Different ads will reflect the irritations of the immediate environment, using phrases like “blahblahblah”, “crammed sweaty” and “bumper to bumper.” Programmatic OOH will be triggered by a.
Single Grain
JULY 4, 2023
One of the greatest challenges for content creators is consistently coming up with fresh and engaging ideas for content. Luckily, there’s a slew of wonderful sources that can give you virtually limitless ideas to spark your creativity. Whether you’re a beginner or a seasoned writer, having these sources at the read will help you continually create captivating content that drives traffic and converts.
More About Advertising
JULY 4, 2023
MSQ insights and analytics consultancy Freemavens has poached VMLY&R Consulting lead Eleanor Lloyd-Malcolm (below) as co-MD. Lloyd-Malcolm will work alongside Freemavens MD Lucy Thompson. Lloyd-Malcolm was the global head of growth strategy for VMLY&R Consulting and co-lead of the agency’s IX consultancy in the UK. Before that she spent over a decade at Kantar Consulting.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
JULY 4, 2023
The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. However, there are effective actions you can take to overcome these obstacles and adapt your approach to get the most out of your social media presence. In this blog post, we will explore two overarching strategies – influencer marketing and pillar content creation – to help you boost the value you can get out
More About Advertising
JULY 4, 2023
New Commercial Arts, the agency co-founded by adam&eve alumni James Murphy and David Golding with CCO Ian Heartfield and CX whizz Rob Curran, has hits its stride with a vengeance in 2023, winning the £70m Sainsbury’s account, replacing Halifax with Nationwide and picking up other creative opportunities in Battersea Dogs & Cats Home and C&C’s.
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