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Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek. Advertisers using Backstage, which will be available in the third quarter, will not need a supply-side platform to access publisher.
Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.
CANNES, France - The campaign launched by Publicis Groupe's chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at Cannes Lions. Other Grand Prix awards have gone to a health insurance campaign and a technology solution. Launched in Davos earlier this year, "Working.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
CANNES, France--It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed creativity to help drive business growth. And it was--for the most part. On Monday, Marcel Marcondes, AB InBev's chief marketing officer, explained how AB.
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future. The post Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future appeared first on AdExchanger.
CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a.
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CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a.
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web. The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion appeared first on AdExchanger.
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's Probably an Ad co-host Rebecca Stewart and guest co-host Stephen Lepitak sit down with Tiffany Rolfe, global CCO at R/GA and Getty's head.
In today's ExchangeWire news digest: Twitter reveals plans to prioritise video to investors; Intel agrees to invest billions in a new chip plant in Israel; and the UK clears Amazon's planned purchase of Roomba-maker iRobot Corp. Twitter overhaul to focus on [.] The post Twitter to Turn to Video in Major Revamp; Intel to Invest Billions in Israel Chip Plant appeared first on ExchangeWire.com.
When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a chance to steer cause-driven campaigns in a new partnership between creator commerce company Whalar and nonprofit the Ad Council, which have formed.
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The urgent problem might actually benefit from a short cooling-off period. But important challenges can’t wait. Today is a good day to remember that better is possible, and that we shouldn’t wait for the problem to become easy or fade away. Better begins with each of us, but it evaporates when we settle for less. Settling is rarely intentional, instead, it happens when we focus on other things.
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired Michael Kassan's media consultancy in late 2021, giving each access to the others' clients and opening new lines of business. "We have probably 100 colleagues who are connecting across different brands and opportunities and looking.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the The post Ad Revenue’s Modest Retreat; From Couch To Checkout appeared first on AdExchanger.
A thriving open internet must be built on a responsible foundation. That is why PubMatic is taking a holistic approach to responsibility. From internal infrastructure and operations to the facilitation of media buying on our platform, we are looking at diversity, equity and inclusion (DE&I), sustainability and responsible journalism from an integrated viewpoint in order to improve outcomes for all.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [.] The post NumberEight & Adverty Announce Strategic Partnership for Market-First Real-time Demographic Targeting in In-Play Advertising appeared first on ExchangeWire.com.
A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to … The post Using Google Analytics 4 reports to grow your business with digital marketing appeared first on Smart Insights.
The U.K.-based digital news publication, The Independent, has achieved what many media companies have been striving for over the past several years: diversifying their revenue streams to the point where advertising is less than half of the overall pie. As of its 2022 full year earnings, which ended on Sept. 30 — the company just reported its earnings last week — The Independent’s non-advertising revenue overtook advertising revenue 57:43, a significant shift from fiscal year 2021 where advertisi
Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI. Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [.] The post ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet appeared first on ExchangeWire.com.
Programmatic advertising transparency brouhaha is the industry’s theater of indignation. A recent investigation commissioned by the ANA leaves little doubt of this. Instead of groundbreaking revelations, the findings merely reinforced what industry insiders have long suspected: the landscape is shrouded in uncertainty, veering into potential fraud, as previously expressed by Procter & Gamble’s Marc Pritchard in 2017.
Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.
This article was first published by Digiday sibling WorkLife Will AI take the “human” out of human resources? That’s the question experts are trying to answer. With the boom in attention around generative AI across all sectors this year, the pressure to leverage AI developments to improve both customer and workforce experiences has intensified. But the million-dollar question remains: What is the right balance between capitalizing on the opportunity of AI within workforces without neglecting the
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [.] The post Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry? appeared first on ExchangeWire.com.
The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity. Global advertisers can soon purchase ads on the pan-European broadcaster’s video marketplace and on broadcasts across 30 million households in Austria, France, Germany and Spain via its international sales arm RTL AdAlliance using the demand-side platform.
With its availability — users being able to choose when and how they watch video content, OTT streaming has slowly overtaken the Internet. As a result, there is a greater demand for OTT TV and other OTT streaming devices. Table of Contents [ hide ] What Is OTT TV? OTT TV vs. Connected TV How Does It Work? Why You Should Include OTT TV in Your Streaming Offer Launch Your OTT Service With Brid.TV FAQ What Is OTT TV?
Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration that will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
In an era of polarising content chasing clicks and attention, the news cycle can often appear cynical. But BBC journalist Ros Atkins, renowned for his snappy explanations of serious news stories, believes (and shows) that unbiased reporting can capture audiences around the world. Atkins joins us at the VideoWeek Villa in Cannes to discuss the role of short-form video in journalism, the influence of TikTok, and the importance of tailoring news content to different platforms.
Subscribe: Apple Podcasts • Stitcher • Spotify Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency’s media unit. In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made t
There are many advertising outlets, and it can be confusing for advertisers to know the best platform to post ads. Fortunately, most businesses can convert leads and reduce their ROAS with search engine giant Google. Brands can advertise on more than Google Search. They offer many products, such as Gmail and YouTube, making this a flexible advertising platform.
Despite this year’s rampant construction along the Croisette and the usual broiling heat, everyone who’s anyone is seemingly at the 2023 Cannes Lions International Festival of Creativity and bragging about how it’s bigger than ever. However, one key player is noticeably missing along the Cannes beach boardwalk: Twitter. The social media platform’s presence here would’ve been a signal to the ad industry that it means business from owner Elon Musk, who claims the droves of advert
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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