Adweek
JUNE 22, 2023
CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree. Tor Myhren, Apple's vp of marketing communications, relayed a number of tips and insights he picked up.
Ad Rants
JUNE 22, 2023
Online dispensaries have risen in popularity due to the widespread legalization of marijuana in various nations and states. Competition in the industry is growing, making it more critical than ever for online dispensaries to set themselves apart and sell their products successfully. Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies.
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Adweek
JUNE 22, 2023
CANNES, France--For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market themselves. They've set boundaries and provided direction. But life has a habit of not conforming to the language people invent to describe it. Things change. Words lose their precision. New ones are needed. Something of this sort.
AdExchanger
JUNE 22, 2023
Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 22, 2023
Campbell Soup Company is an iconic brand in the CPG segment and has become one of the world's most recognized and loved brands over its 154-year history. To gain insights into the company's marketing strategy and customer-centricity, we connected with Linda Lee, Campbell Soup's chief marketing officer of meals and beverages. In the latest episode.
Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 22, 2023
AdsPostX's OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout. The post AdsPostX Seizes The Post-Checkout Moment appeared first on AdExchanger.
Adweek
JUNE 22, 2023
Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games' wildly popular battle royale that players can visit to pick up sneakers for their character. The launch of Airphoria with the help of Fortnite creator studio Beyond Creative is the latest activation of a multiyear partnership between.
AdExchanger
JUNE 22, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really The post Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks appeared first on AdExchanger.
Adweek
JUNE 22, 2023
Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it has already seen success on Bleacher Report and House of Highlights. The full launch is timed around the 2023 NBA Draft on.
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AdExchanger
JUNE 22, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Sorta CTV appeared first on AdExchanger.
Adweek
JUNE 22, 2023
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des libert?s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.
AdExchanger
JUNE 22, 2023
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday. The post One Standard To Rule Them All (In Retail Media) appeared first on AdExchanger.
Adweek
JUNE 22, 2023
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately, their businesses. Through their work, they are demonstrating the standard of effective marketing leadership and paving the way for the next generation of marketing leaders.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 22, 2023
The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.
Adweek
JUNE 22, 2023
Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand Experience and Activation category. Lasso, the fictional star of the Emmy-award winning Apple TV+ series, became a playable character.
Martech
JUNE 22, 2023
Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field?
Adweek
JUNE 22, 2023
Not long ago, a CMO said something to me that gave me pause: "We still need to rewrite the narrative." He wasn't talking about a brand's story or a social commentary or even our industry's stance on an emerging issue. He meant the "CMO narrative." For as much ground as our field has gained in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 22, 2023
A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced.
Adweek
JUNE 22, 2023
The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media's climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions. While the framework stops short of defining specific standards and common tools for measurement, it's a step toward a standardized methodology for media.
Martech
JUNE 22, 2023
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.
Adweek
JUNE 22, 2023
In 2020, Renault transformed a small French village into a haven for electric vehicle charging. "Village Electrique" by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and automaker are back with another Grand Prix-winning campaign in the Creative Strategy category, based on the same concept. Renault's "Plug-Inn" expands rural charging.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 22, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.
Adweek
JUNE 22, 2023
On Wednesday afternoon just before the NBA Draft, Jarace Walker was being fitted for the last of four suits he'd wear before, during and after the event. The next time he wore this particular garment, he'd be a professional basketball player. As a tailor pinned back white fabric and took additional measurements, Walker recounted some.
Marketing Dive
JUNE 22, 2023
Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.
Adweek
JUNE 22, 2023
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des libert?s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
JUNE 22, 2023
Treasure it when you find it. Offer it when you can. One of the greatest joys of being an author is the other authors. The game theory would indicate that authors are competitors–there are a scarce number of publishers, of bookshelf slots, of readers. But, being the only author in the world wouldn’t just be lonely, it wouldn’t work very well.
Marketing Dive
JUNE 22, 2023
Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.
IAB Tech Lab
JUNE 22, 2023
Apple has once again made a splash with their Worldwide Developer Conference (WWDC) this June. You’ve probably seen the highlights, especially the unveiling of the Vision Pro VR goggles. Alongside this major reveal, there were also important announcements across the OS & Mac product suites.
Marketing Dive
JUNE 22, 2023
The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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