Adweek
JUNE 15, 2023
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino's Urban Flows Fall 2023 collection in augmented reality. They can also try on.
AdExchanger
JUNE 15, 2023
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of The post Criteo Rolls Out An SSP Just For Commerce Media appeared first on AdExchanger.
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Adweek
JUNE 15, 2023
Most brands didn't know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That's why it's important that brands celebrate the moment without it feeling like diversity theater. In order to do that, marketers must understand why this holiday occupies a special place in our culture. Juneteenth first came.
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 15, 2023
Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and inclusion statement that "a future with more cheers is one where everyone belongs." And Target touts on its website, "Being true to yourself and your.
Marketing Dive
JUNE 15, 2023
A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
Adweek
JUNE 15, 2023
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. "It was the dot-com boom days," Littleton recalled. "I was working in content and communities, and I had a vision about that. I felt very.
AdExchanger
JUNE 15, 2023
Roku announced two new interactive ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads. The post Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers appeared first on AdExchanger.
Adweek
JUNE 15, 2023
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day--browsing, chatting, watching or working across multiple devices--and seeing anywhere between 4,000 and 10,000 ads in that time, standing out in an era of distraction is no easy feat. Pre-dating the internet.
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AdExchanger
JUNE 15, 2023
Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday. The post The Brandtech Group Snatches Up Generative AI Ad Platform appeared first on AdExchanger.
Adweek
JUNE 15, 2023
Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of course, the awards. But some people head to Cannes with dread in their heart and anxiety in their brains.
Seth Godin
JUNE 15, 2023
Perhaps this is what your team needs from you: Agreeableness is not the same as agreeing. In fact, they have little in common. Finding someone who’s only job is to agree with everything that is said is easy. On the other hand, agreeableness is the skill of having a contrary position and being pleasant about it. It’s the hard work of bringing professional work to people who expected something else–and have them still be pleased about the changes.
Adweek
JUNE 15, 2023
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero. While the move aims to create a more healthy atmosphere for sports fans, the policy could bolster the appeal of The Guardian.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 15, 2023
A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons.
Adweek
JUNE 15, 2023
As marketers from around the world pack their bags to head to the C?te d'Azur, we wondered: What's the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The answer to that question is, of course, extremely complicated. It also varies greatly depending on the choices that delegates and attendees.
Marketing Dive
JUNE 15, 2023
Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.
Adweek
JUNE 15, 2023
Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today's guest is Dr. Marcus Collins. He studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 15, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Bot Yacht appeared first on AdExchanger.
Adweek
JUNE 15, 2023
The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered into a cinematic ad that has what, exactly, to do with facial tissue and toilet paper? Everything, as it turns out. Canadian conglomerate Kruger.
Martech
JUNE 15, 2023
A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. The keystone of that process is metadata.
Adweek
JUNE 15, 2023
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions--Bud Light put two marketing executives on leave; Target stopped selling certain LGBTQ+ items--the brands upset a whole other segment of the population, who called them out for shallow advocacy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 15, 2023
Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the The post The Big Story: The AI Gold Rush appeared first on AdExchanger.
Adweek
JUNE 15, 2023
What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best restaurant, there is a commonality among the competitors: the need for a refreshing beverage to complement a meal. Coca-Cola embarked.
Marketing Dive
JUNE 15, 2023
The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.
Adweek
JUNE 15, 2023
Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United States a decade earlier. Feeling confident it had a good read on the American public, the company decided to roll out an ad.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JUNE 15, 2023
Tests with Roku, TikTok and TalkShopLive delivered performance rates above benchmarks as the Walmart Connect Partner Lab welcomes NBCU.
Adweek
JUNE 15, 2023
Greenpeace has commissioned a cover of Fleetwood Mac's hit song "Don't Stop" as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new "Don't Stop" is a fable about being young in a world facing climate change and a.
Monetize More
JUNE 15, 2023
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?
Adweek
JUNE 15, 2023
Leading a successful business transformation is an art. In today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, evp and chief marketing Officer of Claire's, about how she took the company from ear piercing to world domination. What Kristen Patrick has achieved is truly a masterpiece. She credits the team's success.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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