Adweek
NOVEMBER 10, 2023
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women's National Team, she joined.
Seth Godin
NOVEMBER 10, 2023
Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional presenter, but not quite as good. Being a 7 out of 10 at professional presenting is a mistake.
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Adweek
NOVEMBER 10, 2023
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and.
AdExchanger
NOVEMBER 10, 2023
If the digital ad market is a storm, DoubleVerify (DV) is someone in a puffy down jacket and water-resistant boots. In other words, insulated. Thanks to its fixed-fee, volume-based model, DV can subsist when budgets flit from channel to channel or when ad rates decline. “Our business model doesn’t feel that pain when CPMs go […] The post DoubleVerify Sails Through Q3 appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 10, 2023
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also.
AdExchanger
NOVEMBER 10, 2023
Last quarter, The Trade Desk reported revenue growth of 25% YOY at $493 million and profit up from $16 million in Q3 2022 to $39 million this year. But the good topline results were washed out as investors reacted to The Trade Desk’s pessimistic guidance for Q4. The post The Trade Desk Reports Strong Q3 Numbers But Warns Of A Potential Slowdown appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
NOVEMBER 10, 2023
When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as … The post Trending content marketing techniques for 2024 appeared first on Smart Insights.
Adweek
NOVEMBER 10, 2023
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the chief executive of Literally Media, the company that owns the four legacy comedy brands, the titles instead evoked a sense.
Exchange Wire
NOVEMBER 10, 2023
In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [.] The post The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening appeared first on ExchangeWire.com.
Martech
NOVEMBER 10, 2023
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.
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MNTN
NOVEMBER 10, 2023
Thanks to its digital DNA, Connected TV was built for change — especially as an ad channel. The CTV landscape of today looks dramatically different from just a few years ago, thanks to the number of services, viewers, advertisers, and new capabilities. And that evolution won’t slow down any time soon. As we approach the end of 2023, we’re starting to get a glimpse of what 2024 holds.
Martech
NOVEMBER 10, 2023
The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.
Exchange Wire
NOVEMBER 10, 2023
ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [.] The post Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms appeared first on ExchangeWire.com.
Martech
NOVEMBER 10, 2023
“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
YieldBird
NOVEMBER 10, 2023
Ah, Black Friday, the shopping extravaganza of the year! This is the time for publishers to cash in on programmatic advertising and maximize revenue. It’s not rocket science but requires a few clever strategies to make your Black Friday season successful. In this guide, we’ll dish out some tips to help you increase Black Friday programmatic revenue.
Exchange Wire
NOVEMBER 10, 2023
“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever. That’s according to new research from creative effectiveness platform DAIVID, which has released a ranking of John Lewis’ most effective Xmas campaigns following the [.] The post “Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads appeared first on ExchangeWire.com.
AdPushup
NOVEMBER 10, 2023
Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role. That’s why you need to make sure that you are relying on an ad [.
Playwire
NOVEMBER 10, 2023
Key Points Quality First : Content is king! Engage and grow your audience with top-notch articles and insights. Master the SEO Game : The best way to drive organic traffic to your blog is with consistent and effective SEO strategies. Your blog deserves the limelight! Diversify Your Revenue Streams : From ads to affiliate marketing to online courses, explore multiple avenues to boost your blog's earning potential.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
EGC Group
NOVEMBER 10, 2023
While it is important to maintain your brand’s presence on social media and video for connecting with current and potential customers, don’t neglect email marketing. Recent findings show that budgets for this “older” form of digital marketing is outpacing other methods of brand messaging.
AdPushup
NOVEMBER 10, 2023
Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role. That’s why we need to make sure that we are relying on an ad tech [.
EGC Group
NOVEMBER 10, 2023
With all the shifts and disruptions that have taken place on the worldwide web in recent times, one major change that received a lot of coverage a couple of years ago may have been overlooked: The eventual elimination of third-party data.
illumin
NOVEMBER 10, 2023
Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 10, 2023
Jameson is a whopper global brand these days (10 million cases a year) and here’s its debut with new global agency Ogilvy, from the UK branch. You can’t really say anything about booze these so what most do is show the people who drink it and hope we’ll want to be like them. The old … The post Jameson has a new spin on smooth in global Ogilvy debut first appeared on More About Advertising.
Exchange Wire
NOVEMBER 10, 2023
This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [.] The post The Stack: Elon Musk releases AI chatbot; OpenAI to be trained on new information; Meta to require disclosure of AI in political ads appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 10, 2023
It has to be this one doesn’t it: it’s all over the place, UK national news and yards of trade media coverage that some might call slavish. Saatchi & Saatchi’s debut for John Lewis, which rather rudely abruptly departed long-term agency adam&eveDDB, at least has the embattled retailer making headlines for positive reasons.
Martech
NOVEMBER 10, 2023
In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.
Single Grain
NOVEMBER 10, 2023
If you’ve ever heard of the term “engagement pods,” you may be wondering a few things. What exactly are engagement pods? How effective are they at spurring traction for your content? And is the effort invested in them justified? Let’s walk through the major attractors that draw people toward joining engagement pods understand their mechanics, evaluate their efficacy, and provide insights into their role in curating your content.
Adweek
NOVEMBER 10, 2023
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The election result, which could pump as much as $4 billion into the state within a few years per MJBizDaily, comes as a newly released Gallup poll found that.
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