Adweek
NOVEMBER 1, 2024
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive.
Martech
NOVEMBER 1, 2024
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 1, 2024
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their.
Martech
NOVEMBER 1, 2024
Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. We still don’t know how exactly that’s going to happen and what the impact will be when it does. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 1, 2024
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the.
Martech
NOVEMBER 1, 2024
Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
PubMatic
NOVEMBER 1, 2024
Time flies, and another holiday season is on the way! In the ad tech world, we’re gearing up for peak seasonality at the end of the year. As has been the trend in recent years, many of us will continue to shop online — the new normal. Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online.
Adweek
NOVEMBER 1, 2024
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control.
AdExchanger
NOVEMBER 1, 2024
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2024
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
NOVEMBER 1, 2024
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.
Adweek
NOVEMBER 1, 2024
Its true origins may be a little murky--chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it--but the turducken has become synonymous with the American holiday season. It's also now a catch-all term for any three things shoved together, whether they're foodstuffs, words or concepts. Opendoor, continuing a cheeky marketing streak that began early.
Ad Tech Daily
NOVEMBER 1, 2024
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […] The post AdImpact Bolsters Sales Leadership Team With New Hires appeared first on Ad Tech Daily.
Adweek
NOVEMBER 1, 2024
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that passion came to fruition, when Beaulieu became CEO of C2 Montreal, a nonprofit that hosts an.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
NOVEMBER 1, 2024
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […] The post Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology ap
Adweek
NOVEMBER 1, 2024
People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make.
MNTN
NOVEMBER 1, 2024
Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Here, we break down eight essential CTV metrics and KPIs you need to monitor to maximize your campaign’s impact and performance.
Adweek
NOVEMBER 1, 2024
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior director of media strategy & planning at Walgreens. "It's always somebody like me in the background saying, 'I need just a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 1, 2024
John Lewis is running three TV ads this Christmas, here’s the second showcasing its gifts (the big number is still to come it seems.) Saatchi & Saatchi is on the case, as it is for Waitrose. Customer director Charlotte Lock says: “At John Lewis we recognise the changing dynamic in Christmas shopping. As Black Friday … The post John Lewis launches new salvo in Christmas gifting battle first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir of musical creators and rising stars clad in Gap's CashSoft "cashmere-like" sweaters, scarves, and knits. Together they.
More About Advertising
NOVEMBER 1, 2024
New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help from NCA’s new owner, Ogilvy UK. Together they have created a large-scale production embracing Roald Dahl’s BFG, a voiceover by Stephen Fry, and a soundtrack recorded with a 54-piece orchestra at Abbey … The post Sainsbury’s and Roald Dahl’s BFG serve up a ‘phizzwhizzy’ Christmas first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson. Chobani set off on a strategy change last October under former.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 1, 2024
Accenture Song and its flagship brand Droga5 is becoming a bigger force on the global creative stage, now reportedly second in revenue on $18bn to WPP and narrowly ahead of Publicis even though it doesn’t have a media offering. Now D5 has hired DDB Chicago CEO Emma Montgomery (above) as global CSO, an unusual switch … The post Droga5 lures DDB Chicago boss for global CSO role first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand's sprint can turn into a stumble, calling for speedy texts to brand crisis.
More About Advertising
NOVEMBER 1, 2024
Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of seasonal epics for John Lewis. As such they boosted the reputation of UK adland and its leading lights generally, then…lockdown. New Commercial Arts was formed in the depths by lockdown by adam&eveDDB’s James Murphy … The post MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength - a visual metaphor for the power of Apple's M4 chips.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
NOVEMBER 1, 2024
In this week’s Week in Review: Starbucks looks to linear TV to drive growth, MFE weighs up the benefits of a ProSieben tie-up, and Samba TV acquires Semasio. Top Stories Starbucks Turns to Linear TV to Drive Growth Coffee chain Starbucks’s recently hired CEO Brian Niccol, previously CEO and chairman of Chipotle, has been tasked with returning the company to growth in the face of falling demand.
Adweek
NOVEMBER 1, 2024
Back in 2021, Angie's List dropped the "List" and an "e". But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss.
Exchange Wire
NOVEMBER 1, 2024
Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google as a French court ordered the tech titan to pay Equativ a sum of €26.5m over its anti-competitive practices in online [.] The post The Stack: Troubles Continue for Google; UK Ad Spend Soars appeared first on ExchangeWire.com.
Adweek
NOVEMBER 1, 2024
Everything old is new again, but it's also better when it's new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
321 
Let's personalize your content