Adweek

APRIL 25, 2025

Wednesday was an off-night for the cable news networks.

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Martech

APRIL 25, 2025

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. Putting that in perspective: In 2024, the company said it had $3.7 billion in revenue, which it expected would grow to $29.4 billion by the end of next year.

Advertising 103

Advertising MarTech Marketing 103

Adweek

APRIL 25, 2025

Even though focus has been primarily placed on the publisher side of the business, its advertisers who stand to gain the most from this new era.

Advertising 263

Advertising Ad Tech 263

Seth Godin

APRIL 25, 2025

Go to the store, look at the five kinds of mustard on offer, and pick the one that’s best for you. This is not controversial. Go to Amazon and search for wireless headphones. There are more than 400 types to choose from. Compare rankings and ratings and price and choose the ones that are best for you. Amazing, but not shocking. Now, consider an architect designing an addition for the nearby school.

Real Estate 95

Real Estate Manufacturing Marketing 95

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 25, 2025

Spotify has hired agency vet Jeremy Wirth as its global head of creative.

Agency 246

Agency 246

Martech

APRIL 25, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin. Websites, mobile apps and SMS followed behind email.

MarTech 113

MarTech Marketing 113

Martech

APRIL 25, 2025

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface.

Marketing 66

Marketing MarTech Advertising 66

Adweek

APRIL 25, 2025

The funeral will take place during the early morning hours for U.S. viewers.

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Exchange Wire

APRIL 25, 2025

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [.] The post Chromes Cookie Commotion: Is it Finally Over? appeared first on ExchangeWire.com.

Cookies 72

Cookies Ad Tech 72

Adweek

APRIL 25, 2025

The survey showed salaries were slightly ahead of inflation

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Advertisement

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Advertising

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Publishing random blog posts isn’t enough to capture and maintain audience attention. Marketers should have an organized content strategy to attract and nurture their target audience, and content hubs are an effective way to do this. What are content hubs? This strategy separates content into collections on a specific subject or topic.

SEO 52

SEO Audience Conversion ROI 52

Adweek

APRIL 25, 2025

Dove's chartered plane trailed this message to Coachella's sweaty attendees.

Marketing 233

Marketing 233

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results. Heres your CTV ad playbook where youll learn how to create a high-converting campaign.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

Adweek

APRIL 25, 2025

The WPP CEO tells ADWEEK the media network has a 'solid plan' to deliver results this year.

Media 229

Media Agency 229

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

APRIL 25, 2025

It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and this new Out of Home campaign (which seems to have emerged mostly from Ogilvy) may be a foretaste of better times to come for the ad holding company’s creative line-up … The post MAA Ad of the Week: Coca-Cola Shadows from WPP Open X first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Adweek

APRIL 25, 2025

Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy.

Marketing 223

Marketing 223

Single Grain

APRIL 25, 2025

In today’s oversaturated digital landscape, consumers are bombarded with thousands of ads daily. This constant exposure leads to ad fatiguewhen your audience becomes so accustomed to your ads that they start ignoring them or worse, develop negative associations with your brand. This guide provides actionable creative strategies to combat ad fatigue and shows how implementing strategic rotation and innovative approaches can revitalize your advertising efforts.

Click Through Rate 52

Click Through Rate Conversion Rate Audience A/B Testing 52

Adweek

APRIL 25, 2025

She's been the general manager of Gray-owned WFSB in Hartford, Connecticut for the past 7 years

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

APRIL 25, 2025

New research,Meaningful Connections,commissioned byAzerion UKandMindshare(part of GroupM),and undertaken byDifferentologyenhances planning strategies and advertising effectiveness; the results were announced at Azerion UKs Infinite Possibilities leadership event. The study quantifies the importance of the consumer mindset in determining when people are most receptive [.

Audience 52

Audience Media Advertising 52

Adweek

APRIL 25, 2025

Get your entries in by the final deadline on April 29.

Media 186

Media Agency 186

Exchange Wire

APRIL 25, 2025

Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In todays MadTech Daily, we explore Metas decision to open Threads ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google [.] The post The Stack: Ad Tech Faces Major Shake Up appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech Advertising 52

Adweek

APRIL 25, 2025

Fans can experience benefits from the NFL and Adobes partnership throughout the 2025 NFL season

Marketing 179

Marketing 179

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

APRIL 25, 2025

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies proprietary probabilistic targeting technology to improve targeting in ID-less [.] The post Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels appeared first on ExchangeWire.com.

Audience 52

Audience Media 52

Adweek

APRIL 25, 2025

Kettle has named its first chief creative and product officers as it scales with 41% revenue growth and an all-women C-suite.

Agency 179

Agency Advertising 179

AdPushup

APRIL 25, 2025

App monetization strategies, if executed flawlessly, can make you a bank. Some of the models include in-app advertising, data licensing, and in-app purchases. Building an app is just half of the battle won. The real game is figuring out an app-pricing model without turning off your users. App monetization isnt limited to turning downloads into [.

Advertising 52

Advertising Ad Ops Ad Tech 52

Adweek

APRIL 25, 2025

Masonbegan her broadcasting career at WEHT in Evansville as a reporter and anchor.

Affiliates 165

Affiliates 165

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

APRIL 25, 2025

More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a year’s time. One of its early stage backers is reported to be Jeff Bezos, who’s nearly as rich as Musk. The first Slates have teased on Venice Beach in LA (where else?) featuring a range … The post New US EV Slate may be another headache for Musk first appeared on More About Advertising.

Advertising 45

Advertising Finance Agency 45

Adweek

APRIL 25, 2025

Jane McGarry co-hosted the morning lifestyle show Good Morning Texas for 12 years.

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Exchange Wire

APRIL 25, 2025

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isnt [.] The post Ad Innovation Powers Secure, Premium CTV Viewer Experiences appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

APRIL 25, 2025

Amazon Prime Videos Reacher earns the most-streamed title for the month with 6.6 billion viewing minutes.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing