AdExchanger
JUNE 25, 2023
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from The post Cannes Contemplations: 5 Takeaways From The 2023 Event appeared first on AdExchanger.
Seth Godin
JUNE 25, 2023
…perhaps we should stop. Unless the going was the point.
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AdExchanger
JUNE 25, 2023
The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and The post Prebid Gets A Privacy Makeover With Version 8 Update appeared first on AdExchanger.
Seth Godin
JUNE 25, 2023
The alphabet is one. 26 letters, no more. One order, that’s it. The Beatles are another. John, Paul, George and then Ringo. The Marx Brothers, the Three Stooges, The Supremes. The astrological zodiac gets us to twelve, but I’m having a really difficult time finding a memorable set with more than that. When we start talking about trees or stars or even colors, the list isn’t clearly finite.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JUNE 25, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, The post Moderating The Moderators; Will TikTok Become A Product Manufacturer? appeared first on AdExchanger.
Digiday
JUNE 25, 2023
With more use of artificial intelligence and influencers in podcasting, there are greater possibilities in targeting and personalization of ads — but this might also bring up privacy and brand safety concerns down the line. From tools that use AI-generated voices and ads to contextual targeting, agencies are exploring new solutions, such as audio management platform Sounder, for their podcast ad campaigns.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 25, 2023
Marketers tend to love whatever the latest shiny new thing is, but after investing quickly in NFTs and the metaverse some say they plan to take a wait-and-see approach to Apple’s Vision Pro virtual reality headset. Marketers say they’re captivated by the headset’s potential , and they’ll have to wait until next year for its official launch of course, but the lackluster results from jumping quickly on recent trends might make some marketers more cautious about doing so aga
AdPushup
JUNE 25, 2023
Discover why Google made the shift from a first price auction to a second-price auction model. Gain insights into the reasons behind this decision and its impact on publishers and advertisers. Second-price auctions have long been the industry norm in programmatic advertising. Now in a big move, Google has announced that its Ad Manager suite [.
Digiday
JUNE 25, 2023
What’s deceptive, fueled by profit and involved in ad arbitrage? Made-for-advertising (MFA) sites. These cunning sites masquerade as prime real estate for online advertising, luring gullible advertisers into their web of trickery. With each passing day, their misleading practices grow more refined, perpetuating a lucrative grift that shows no signs of abating.
AdPushup
JUNE 25, 2023
Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize your earnings as a publisher. In the digital advertising space, publishers are constantly on the quest to maximize their revenue generation.
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Digiday
JUNE 25, 2023
Once again, the marketing landscape is grappling with the notorious term: “transparency.” It tends to resurface whenever marketers face increased pressure to justify their expenses, like, say, in the current economic crisis. However, the meaning of “transparency” varies greatly among marketers. Some yearn for meticulous breakdowns of cost efficiency, while others crave profound data insights.
AdPushup
JUNE 25, 2023
Discover the future of Google SERPs and their impact on publishers. Gain insights into upcoming trends and algorithm updates, and learn how to adapt your strategies for success in the evolving search landscape. With the proliferation of AI chatbots, first ChatGPT, then Notion, and now Google Bard, search engines have faced tough competition. Due to [.
Digiday
JUNE 25, 2023
Unlike the mistral wind that blew warm Mediterranean gusts over Cannes — upending beach umbrellas and tearing off temporary roofs on event spaces along the Croisette — the hot air around generative artificial intelligence didn’t seem to do much damage, despite the topic dominating most conversations at the Cannes Lions festival — along with growing frustration over the programmatic landscape.
AdPushup
JUNE 25, 2023
Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising landscape lies a lesser-known yet revolutionizing aspect that can potentially change the lives of publishers and advertisers. Enter EBDA – Exchange Bidding in Dynamic Allocation, [.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JUNE 25, 2023
BuzzFeed is working with more external content creators to increase its short-form video output without having to increase its fixed operational costs, at a time when BuzzFeed is laser-focused on profitability. “What we wanted to do is to be able to set up a business structure that allowed us to work more with external people,” said Jess Probus, svp of BuzzFeed editorial.
Ad Ops Hero
JUNE 25, 2023
You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters that need to be set or passed along with an event or pageview. You then apply the variable to your tags, ensuring that those settings and parameters are applied to all GA tags. This is a little different in Google Analytics 4 (GA4) for Google Tag Manager (GTM).
Exchange Wire
JUNE 25, 2023
In today's ExchangeWire news digest: new research suggest developing AI models may breach draft EU legislation; V Pappas quits as TikTok COO; and the hearing for FTC's attempt to block Microsoft-Activision begins. AI firms risk falling short of draft EU legislation New [.] The post AI Models Could Violate Proposed EU Legislation; TikTok’s Pappas Quits as COO appeared first on ExchangeWire.com.
Ad Ops Hero
JUNE 25, 2023
As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics (UA), sunsetting in 2023 for standard properties and in 2024 for 360 properties. This means that most of you have started, or will soon start, creating GA4 properties and exploring its capabilities. While doing this, you may notice there are some variances between your UA and GA4 data.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 25, 2023
Cannes Lions agencies of the year were a more interesting lot than usual, Gut in Argentina (a breakaway from WPP’s David) won creative agency of the year, independent agency of the year and independent network of the year. Gut Buenos Aires won the Mobile Grand Prix for ‘World Cup delivery’ for Pedidos Ya (below) and. The post Gut, DDB, Omnicom, Somesuch and Apple are top Cannes company winners first appeared on More About Advertising.
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