Martech

SEPTEMBER 3, 2021

A picture tells a thousand words, right? Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey.

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More About Advertising

SEPTEMBER 3, 2021

It’s the battle of the Hollywood heavyweights in the “real” coffee machine market now De’Longhi and its new brand ambassador Brad Pitt are challenging Nespresso and George Clooney (George has been toiling on Nespresso’s behalf for 14 years – almost as profitable as making and selling tequila.) De’Longhi is actually a venerable Italian small appliance.

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Martech

SEPTEMBER 3, 2021

Good morning, Marketers, we hope you weathered the storms. I hardly need to go into detail about recent bad weather events, but wherever you are we hope you’re safe any dry — especially as we head into Labor Day weekend, the last holiday of summer. Has this summer gone by especially fast, or do I think that every year? Actually, I think my sense of time has changed; and I’m sure it’s not just me.

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AdPulp

SEPTEMBER 3, 2021

The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […].

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

SEPTEMBER 3, 2021

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company has just been sold to investment giant Blackrock for $900m (gulp.) Here’s ‘Hound of Love’ The post Baileys goes to the movies with Hello Sunshine first appeared on More About Advertising.

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More About Advertising

SEPTEMBER 3, 2021

MoneySupermarket has been struggling somewhat of late, its recent campaigns – ‘Money SuperMaaaarket’ – driving some viewers to distraction. Now it’s back with a big brand refresh – new logo and brand identity – and a mission: to help Britain save, which should strike a chord as evil old inflation bites. High profile new(ish) agency.

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