Adweek
APRIL 2, 2023
To show off the power of its new Taycan electric vehicles, Porsche Australia is reaching 50 years into the past. Blending the retro and futuristic, the brand teamed up with gaming company Atari to recreate a version of the 1972 table tennis game Pong, played with two cars bouncing an AI-controlled drone flying 150 kilometers.
AdExchanger
APRIL 2, 2023
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves to maximize their value to readers and advertisers. The post A Two-Tiered System Could Help Digital Advertising Overcome Conflicting Agendas appeared first on AdExchanger.
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PubMatic
APRIL 2, 2023
The original vision was simple: Programmatic technology was introduced to solve challenges of scale and efficiency across the open internet. DSPs arose to facilitate and optimize all aspects of buying, and SSPs were introduced to facilitate and optimize all aspects of selling. We are still operating within this overly simplistic, category-based view of the digital advertising supply chain, and it’s time to put the days of ‘one-size-fits-all’ behind us.
AdExchanger
APRIL 2, 2023
Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors, The post Chips Ahoy! Takes A Bite Out Of TikTok appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
APRIL 2, 2023
The ad tech sector is in transition. Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. As part of this dynamic leading independent players are likewise jockeying for position. This process has been in play for years but (for some) last year’s unveiling of OpenPath by The Trade Desk was a watershed moment.
AdExchanger
APRIL 2, 2023
People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering the consequences. Consider the case of Panera Bread and its The post Would You Share Your Palm Print To Earn Loyalty Points? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Voltage Media Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our The post Shell Acquires Volta, With An Eye On Ad Revenue; BuzzFeed Falls For ChatGPT appeared first on AdExchanger.
Digiday
APRIL 2, 2023
At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down one CEO and 400 employees ; if you believe the headlines, it’s also lost things like “ its way ” and “ the battle for its soul.” Twitch in review On March 16, Twitch co-founder Emmett Shear announced that he was stepping down from his role as CEO following the birth of his first child.
Rob Campbell
APRIL 2, 2023
It’s Monday. We’re all tried and probably a bit fed up. So I thought I’d ease us into the week with something a bit mind-bendy. A way to take our mind off the 5 days ahead and in no way an attempt by me to cover the fact I have nothing to write and am simply using an image I saw on social media. Ahem. And with that, here’s one of the shittest posts I’ve ever written … and let’s be honest, I’ve written A LOT of shitty posts and this one even feature
Digiday
APRIL 2, 2023
A TikTok ban is getting further away as it comes into focus. Which is to say a ban of the short-form app is unlikely regardless of how topical it is these days. There are just too many logistical, political and philosophical barriers to it actually happening. But even if lawmakers defied the odds and made the impossible possible, a ban would be more of a political statement than a precursor to reform.
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More About Advertising
APRIL 2, 2023
MullenLowe Madrid’s new work for Magnum tells us – as if we need reminding – that nothing quite compares to the joys of the real world. The #NotAvailableInTheMetaverse campaign follows an avatar on her frustrated mission to escape the metaverse and enjoy the real-life pleasures of a Magnum. Unilever has been sensibly tentative in exploring. The post Unilever’s Magnum ice cream joins the metaverse backlash first appeared on More About Advertising.
Digiday
APRIL 2, 2023
Generative artificial intelligence has the potential to shape the future of the content creator business — but as with all other applications, it’s not without risks. From creative briefs to deepfake images, generative AI is spreading fast in the workplace and online media. Media and creative agencies and influencer marketing agencies alike are seeing the technology change their business and how they work with content creators.
More About Advertising
APRIL 2, 2023
Baz Luhrmann and Bombay Sapphire are challenging the creative potential of AI as part of a new exhibition at the Design Museum that will invite a robot to “enrich and enable” human creativity. It’s the culmination of the “Saw this made this” campaign, and features work that Luhrmann has supposedly handpicked from a global photography. The post Can AI trump humans at photography?
Digiday
APRIL 2, 2023
When it comes to music, Giles Martin has made a living on knowing how to make songs sound right. The British record producer has worked with iconic acts like The Rolling Stones, Paul McCartney and Elton John. He’s also helped produce music for Broadway shows, documentaries and films. Now, he’s going beyond the content to help proliferate a new format: Spatial audio.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
APRIL 2, 2023
The long-running digital media and gaming company Rooster Teeth is in the midst of a rebrand — but some fans believe it will take more than a new logo and tagline to recapture their interest after the company was embroiled in controversy last year. Founded in 2003, Rooster Teeth is arguably one of the most popular gaming media brands in the world. Thanks to its original animated series such as “Red vs.
Digiday
APRIL 2, 2023
Paramount will launch fewer podcast shows this year than in years past and will be more selective about which shows get developed going forward. “It was a phenomenally fun and exciting two years of a lot of big spending in the podcast space, and really big deals and a lot of money and things got a bit frothy,” Steve Raizes, Paramount’s evp of podcasting and audio, said on Wednesday at the Digiday Publishing Summit in Vail, Colorado.
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