AdExchanger
AUGUST 1, 2023
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says The post Amplifying Programmatic Podcast Advertising With SXM Media appeared first on AdExchanger.
Martech
AUGUST 1, 2023
Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and
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AdExchanger
AUGUST 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU, The post Europe Blocks Data Sharing To The US; America Blocks Data Sharing To China appeared first on AdExchanger.
Martech
AUGUST 1, 2023
It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 1, 2023
Brand and performance marketers don’t always speak the same language. But for language-learning app Duolingo, they are complementary. The post Organic Marketing Is Duolingo’s Lingua Franca appeared first on AdExchanger.
Exchange Wire
AUGUST 1, 2023
StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. StackAdapt has announced programmatic partnerships with Broadsign and VIOOH that will expand supplier inventory and [.] The post StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Playwire
AUGUST 1, 2023
Key Points Ad spending follows a rhythmic pattern that typically aligns with consumer habits such as peaking in Q4 due to the holidays. Yearly, quarterly, and monthly ad spending exhibit a sawtooth trend based on seasonal internet usage and user behavior. Daily and hourly spend patterns vary significantly based on a variety of factors including budgets, user engagement, attention spans, and geography.
AdExchanger
AUGUST 1, 2023
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video The post It’s Not Just TrueView. Blended Inventory Is Widespread In Video And CTV Buys appeared first on AdExchanger.
Seth Godin
AUGUST 1, 2023
…choose your future. It’s an odd way to think about your project, your job, your startup, but there’s little that matters more. There are two key elements: What does it take to get new customers? The customers you have–how much authority do they have over your work, and what makes them happy? At one extreme is the first few years of Google’s growth.
AdExchanger
AUGUST 1, 2023
Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and is clearing at major CPM discounts compared to the direct The post As YouTube TV Takes Off, Cheap Programmatic Finds Its Way Into Tentpole TV appeared first on AdExchanger.
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Exchange Wire
AUGUST 1, 2023
An idea to use dad jokes to galvanise industry support for MOOD Tea won the much-anticipated pitch-off, to bring the record-breaking 2023 installment of industry talent-building programme Yahoo Academy to a close. The day-long programme held at Luna Park in Sydney [.] The post Yahoo Academy Class of 2023 Inspire in MOOD Tea Pitch Off appeared first on ExchangeWire.com.
Digiday
AUGUST 1, 2023
Lionel Messi joining Major League Soccer under the Inter Miami team reignited the interest of some brands looking to hire the Argentinean star to reach a more diverse audience. Among them is Hard Rock Cafe, which has worked with the soccer star since 2021 when they introduced the “Messi-Burger” to the chain’s menu. As part of a five-year contract, the soccer star and restaurant are again collaborating — now on its “Greatness Happens Here” campaign for which it creat
Relevant-Digital
AUGUST 1, 2023
IAB Europe’s Transparency & Consent Framework program to help publishers, technology vendors, agencies and advertisers ensure they are GDPR compliant regarding the access and processing of data and/or personal data. The Framework is especially relevant for publishers (first parties), who have partnered up with third parties, to enable those third parties to process user data.
Digiday
AUGUST 1, 2023
The metaverse isn’t going anywhere, and sneakerheads might be some of its earliest participants. In spite of reports proclaiming the end of Web3 , Puma is still enthusiastic about using blockchain technology to reach a new type of virtual consumer. Last week, Digiday spoke to Puma head of emerging marketing tech and Web3 Ivan Dashkov about how the sportswear brand sees the metaverse as its next great commerce opportunity.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
AUGUST 1, 2023
To make the most of your marketing dollars, you need an effective strategy based on your goals. But those goals will differ based on your target audience. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. Understanding the difference between the upper funnel and lower funnel will help you launch campaigns that speak to each audience—and ultimately achieve your goals.
Digiday
AUGUST 1, 2023
John (pseudonym) has endured a tumultuous month. It started on a Friday, four weeks ago, when he started his day as an employee at MediaMath, only to find himself unexpectedly unemployed by the day’s end. Long-running speculation as to MediaMath finding a third party to bail its investors out of trouble intensified in the weeks running up to its bankruptcy order with sources telling Digiday sales negotiations broke down.
VideoWeek
AUGUST 1, 2023
DoubleVerify (DV), a measurement and verification firm, has announced it will acquire Scibids Technology SAS, an AI-powered campaign optimisation business, in a cash and stock transaction valued at $125 million. The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic.
All About Advertising Law
AUGUST 1, 2023
Last week, the Federal Communication Commission’s (FCC) issued a Notice of Apparent Liability for Forfeiture proposing a $20 million forfeiture, essentially a fine, against two telecommunications service providers for failing to properly authenticate customers’ identity before providing online access to Customer Proprietary Network Information (CPNI).
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
AUGUST 1, 2023
In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [.] The post Global OOH Forecast to Surpass $40bn; DoubleVerify Buys Scibids for $125m appeared first on ExchangeWire.com.
Rob Campbell
AUGUST 1, 2023
I love documentaries. I mean … properly love them. I’ve not just watched thousands of them. I’ve not just bought thousands of them. I’ve even flown to other countries to meet the people who have appeared in them. From murders to video games to losing artificial limbs … you name it, I’ve seen it. There’s so many reasons I love them, one of them being that they act as a brilliant reminder that – as my parents always told me – everyone has a sto
Digiday
AUGUST 1, 2023
This week’s Future of TV Briefing looks at how ad-supported streamers including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market. The price is right-sizing Netflix’s ad sales, Hollywood’s AI standoff and more The price is right-sizing Netflix isn’t the only streaming service to have lowered its ad prices during this year’s upfront negotiations.
More About Advertising
AUGUST 1, 2023
Is it just me or is rap often a substitute for thought in ads – to try to make just about anything yoof? Apple’s Beats by Dre has enlisted rapper A$AP Rocky (whose partner is Rhiannon) and his agency AWGE for this, showing how everyday life can interrupt an artist’s great works. Rhiannon (off stage) … The post Beats by Dre gets rap dividend first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 1, 2023
Hang Media thinks it’s found the best way to reach Gen Z, in small groups at a time. If you were a Knicks fan and got to, say, watch them compete in the NBA Finals (I know, I know, but a man can dream) and got to virtually hang out with some of the team’s legends like Carmelo Anthony and Latrell Sprewell, you’d jump at the chance, right? That’s exactly what alternative media platform Hang Media is banking on — matching brand sponsors with popular athletes around their respective sporting events,
More About Advertising
AUGUST 1, 2023
M&C Saatchi is rapidly becoming the old UK Central Office of Information (COI) in disguise: now it’s won Every Story Matters, part of the UK’s official inquiry into the Covid-19 outbreak. Earlier this week it won UK Finance’s attempt to persuade us all that banks want to help borrowers struggling to pay their mortgages. The … The post Now government favourite M&C Saatchi lands Covid-19 inquiry brief first appeared on More About Advertising.
Exchange Wire
AUGUST 1, 2023
The GoodNet – the ethical media and intelligence company – has announced a partnership with Legacy Media to utilise market-leading aggregated ESG data within its ethical intelligence tool, GoodIQ. This partnership brings together The GoodNet’s deep expertise in helping advertisers reach [.] The post The GoodNet Partnership with Legacy Media Provides Marketers with the ESG Lens to Achieve Great Results Whilst Doing Good appeared first on ExchangeWire.com.
More About Advertising
AUGUST 1, 2023
McDonald’s ‘Raise Your Arches’ from Leo Burnett was one of the burger giant’s recent hits – NCA’s Ian Heartfield made it his Top Tip For Cannes here – so it’s fair enough to give it another outing, here a holiday spot with loads and loads of raised eyebrows in that holiday staple, a traffic jam. … The post Even McDonald’s can’t make holiday traffic jams palatable first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
AUGUST 1, 2023
Visa Europe, a world leader in digital payments, has partnered with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying strategies for its Debit Awareness campaign in Germany. Through this collaboration, [.] The post Visa Collaborates with Adelaide to Enhance Brand Impact on the Debit Awareness Campaign in Germany appeared first on ExchangeWire.com.
OpenX
AUGUST 1, 2023
In this edition of Insights from the Buy Side, we spoke with Sam White, Head of Addressability, Adtech Platforms, LiveRamp. Thanks for taking the time, Sam! As Head of Addressability, Adtech Platforms at LiveRamp (NYSE: RAMP), Sam White advocates for an open and interoperable internet and has struck product partnerships across LiveRamp’s addressability offerings that help partners mitigate their reliance on legacy device identifiers.
Exchange Wire
AUGUST 1, 2023
Good-Loop – the good media partner that makes it easy and profitable for brands to do good at scale – today (August 1st, 2023) launched a new media format that encourages people to interact with digital out-of-home (DOOH) ads by [.] The post Good-Loop Encourages Consumers To Interact With DOOH Ads By Rewarding Them With Free Donations To Charity appeared first on ExchangeWire.com.
Single Grain
AUGUST 1, 2023
Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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