AdExchanger
AUGUST 28, 2022
Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat. Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Its path to ad-supported.
AdPulp
AUGUST 28, 2022
Supreme Court Justice Samuel Alito and his radical conservative peers on the nation’s top bench did not consult the public when they overturned Roe earlier this year. They did what they were put there to do, with no last-minute polling or significant weighing of consequences needed. Now, there are early signs that this Judicial power […].
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AdExchanger
AUGUST 28, 2022
Fiverr is a site that matchmakes freelancers with companies looking to meet immediate, one-off business needs. But now that remote work appears here to stay, Fiverr realized it needed new messaging to get large businesses to hire freelancers on a longer-term basis, said Matt Clunan, Fiverr’s global head of brand and digital. And Fiverr decided TV is the best way to branch out.
Digiday
AUGUST 28, 2022
Leaning into a paid approach to TikTok now comes as the brand is aiming to “continue to drive awareness of our brand” for new consumers, said Watson. The post How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach appeared first on Digiday.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 28, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service. After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in. Continue reading » The post Gossip Abounds About Amazon; TikTok Takes More Political Ad Dollars appeared first on AdExchanger.
Digiday
AUGUST 28, 2022
NBC’s true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks. The post How Dateline NBC looks to grow its podcast business with Apple appeared first on Digiday.
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Digiday
AUGUST 28, 2022
Steven Cardwell, vp of originals marketing at HBOMax, talks about how marketing the new "Game of Thrones" prequel compares to other genres. The post ‘Tentpole-level marketing’: HBO Max’s Steven Cardwell on promoting House of the Dragon, Discovery+ merger appeared first on Digiday.
Digiday
AUGUST 28, 2022
OMG's global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery. The post Media Buying Briefing: Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession appeared first on Digiday.
Digiday
AUGUST 28, 2022
Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they'll be focusing over the next six months -- in light of a possible recession. The post Digiday+ Research: Publishers look to diversify revenue streams ahead of possible recession appeared first on Digiday.
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