Adweek
FEBRUARY 13, 2023
Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It's about uncovering, understanding and linking the needs and aspirations of one.
VideoWeek
FEBRUARY 13, 2023
Approaching a decade ago, I wrote an analyst report on ITV called “More than just linear TV” (which, funnily enough, is very similar to ITV’s current strategy tagline “More than TV”, and predates it, but I digress!). The crux of the report’s argument was that, as broadcasters built up their broadcast video on-demand (BVOD) services, they should be seen less as linear TV companies and more as video distribution platforms, and so increasingly agnostic as to their platform of distribution.
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Adweek
FEBRUARY 13, 2023
For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles. We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience? Sure. Effective in attracting today's social-first audience?
Marketing Dive
FEBRUARY 13, 2023
A new tool, The Uncreative Agency, has already produced creative proposals for a number of marketers based on one-sentence briefs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 13, 2023
In May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once there, the armored vehicle smashed through a wall of stacked cola cans. The intended message: America's soft drink giants, Coke and Pepsi, were under attack. Onboard was flamboyant British entrepreneur Richard Branson, who was promoting.
Marketing Dive
FEBRUARY 13, 2023
By the numbers: Super Bowl LVII Takeaways from the big game's ads, including breakdowns by social engagement, popularity and more. February 13, 2023 • B.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 13, 2023
Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark.
Adweek
FEBRUARY 13, 2023
EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online.
Marketing Dive
FEBRUARY 13, 2023
A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.
Adweek
FEBRUARY 13, 2023
Recently, I gave ChatGPT, OpenAI's artificially intelligent content creator, the following prompt: "Write a five-sentence paragraph about what ChatGPT means for chief marketing officers and marketing organizations." Here's what it generated in a matter of seconds: ChatGPT is a cutting-edge technology that holds great promise for chief marketing officers and marketing organizations.
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Martech
FEBRUARY 13, 2023
Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. So, why PLG now? The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Softw
Adweek
FEBRUARY 13, 2023
The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.
Ad Monsters
FEBRUARY 13, 2023
For some, Black history is a celebration that spans 28 days— or 29 on a leap year. But for others, Black history is a daily mantra. It is a dedication to the constant upliftment of Black people through community work, activism, and personal achievement. Black history often focuses on the trauma of our ancestors, and of course, we should always commemorate their bravery and sacrifice.
Adweek
FEBRUARY 13, 2023
For a struggling taco shop in Glenview, Ill., the difference between a disheartening lack of foot traffic and a sold-out menu was a 10-second TikTok post. A decor company based in Grand Rapids, Mich., was saved when the owner's daughter brandished his collection of horror-themed Christmas ornaments on the platform. And Keith Lee, a former.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
FEBRUARY 13, 2023
Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.
Adweek
FEBRUARY 13, 2023
Serena Williams exited professional tennis last September, following one final U.S. Open run, in a blaze of branding glory--with a pair of powerful ads from longtime partners Nike and Gatorade honoring and cementing her legacy as the sport's GOAT. But while Williams has long been one of the industry's most coveted spokespeople and brand partners--after.
VideoWeek
FEBRUARY 13, 2023
The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. The European telcos will each take a 25 percent stake in the holding company, to be based in Belgium and run by independent management.
Adweek
FEBRUARY 13, 2023
Super Bowl ads have long been the biggest spots of the year for brands, the ones that set the tone for their annual performance and beyond. Brands like Coca-Cola, Budweiser and Frito-Lay have made the Big Game their big showcases, with mostly winning results. Memorable spots have ranged from Mean Joe Greene tossing his jersey.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
FEBRUARY 13, 2023
Move, part of its Creations platform, doesn’t promote a flavor, such as cherry or vanilla, but rather a mood.
Adweek
FEBRUARY 13, 2023
For all the millions of dollars spent on procuring superstar talent to appear front and center during this year's Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year. According to the USA Today Ad Meter, presented by Kia Motors, the most.
AdExchanger
FEBRUARY 13, 2023
Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted The post Merkle’s Inflation Resilience Dashboard Makes The Universal Personal appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2023
Alaska Airlines in October named VaynerMedia Los Angeles its U.S. media agency of record, following a competitive review that began in July 2022. The agency began work with the carrier at the beginning of this year, and has been focused on planning and honing its strategic vision since then. The partners' first regional campaign, focused.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
FEBRUARY 13, 2023
Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out the Philadelphia Eagles 38-35 at Super Bowl LVII. The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Below are the biggest takeaways. Game-related buzz. The Super Bowl is more than just a game, it’s a marketing bonanza.
Adweek
FEBRUARY 13, 2023
Fox was the big winner during Super Bowl 57. Ratings for Sunday's matchup between the Kansas City Chiefs and the Philadelphia Eagles, a game that came down to a last-second field goal kick, reached an average audience of 113 million. That accounts for viewing across linear through Fox and Fox Deportes as well as digitally.
Marketing Dive
FEBRUARY 13, 2023
The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.
Adweek
FEBRUARY 13, 2023
It's a reasonable bet that most senior-level marketers would like--even if it's just once--to lead the creation of a Super Bowl ad. After all, who wouldn't want to work with a budget that lets them drop $7 million on the most prime TV time there is? What CMO doesn't dream of having 100 million-plus consumers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
FEBRUARY 13, 2023
Imagine this: You’re online shopping on your lunch break and see a pair of running shoes that catches your eye. On sale, in your size—and aren’t your old ones getting a bit worn-out? “Noted,” you think as you click to another website. Later that night, you grab your phone to pull up the recipe you’re making for dinner. And voilà! There’s an ad for those exact running shoes from earlier displayed alongside the recipe.
Adweek
FEBRUARY 13, 2023
In late January, inside a sunny conference room at the JW Marriott in Marco Island, Fla., a working group of advertising technology executives gathered to discuss a contentious new update to a pair of terms--in-stream and out-stream advertising--whose precise definition would determine the fate of billions of dollars in digital video advertising. The overhaul, which.
AdPushup
FEBRUARY 13, 2023
Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. As it continues to evolve, publishers are searching for different ways to increase their ad revenue and improve the user experience of their audience. At the same time, [.
Adweek
FEBRUARY 13, 2023
The hosts and producers of our weekly podcast Yeah, That's Probably an Ad had a late Sunday night capping off another Super Ad Sunday. Co-hosts Shannon Miller and Luz Corona are joined by an all-star panel of guests which includes Adweek's audience engagement director Jess Zafarris, senior TV reporter Mollie Cahillane and senior producer Al.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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