Adweek
JULY 25, 2023
Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture.
AdExchanger
JULY 25, 2023
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.
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Adweek
JULY 25, 2023
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership each of them hopes is "built to last." Produced by BUCK, the campaign, titled "Build to Last," comprises two 30-second hero spots; one featuring the retired, 3-time.
AdExchanger
JULY 25, 2023
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP The post Publishers Cry Foul As SSPs Claw Back Revenue Lost To MediaMath’s Bankruptcy appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 25, 2023
Neither the Portland Trail Blazers, the Miami Heat nor any other NBA team have announced where Damian Lillard will play this year, but Gatorade has a spot for him. The former NBA Rookie of the Year and seven-time All-Star and All-NBA guard asked for a trade this summer after 11 years with the Blazers, with.
AdExchanger
JULY 25, 2023
On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert. The post PubMatic Buys (And Sells) Into Commerce Media appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 25, 2023
It’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further The post Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox appeared first on AdExchanger.
Adweek
JULY 25, 2023
President Dwayne Elizondo Mountain Dew Herbert Camacho has come from the future to encourage the public to "get your ass checked" in the latest entertaining installment from the Colorectal Cancer Alliance's "Lead From Behind" initiative. In "Inside President Camacho," the patriotically clad character from the 2006 cult film Idiocracy--memorably played by Terry Crews, who has.
Martech
JULY 25, 2023
Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The aim is to allow customers to create purchase experiences anywhere. Customers use an average of nine channels to engage with brands and 76% prefer to match choice of channel to their immediate needs, according to the latest Salesforce State of the Connected Customer report.
Adweek
JULY 25, 2023
Meeting new people, especially through dating apps, can be uncomfortable. That's why IRLY does things differently. The app is tailored to Gen Z and offers a fresh approach to online dating. When someone special comes across your feed, you show interest by sending a profile reaction. You can also enhance your communication experience by engaging.
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AdExchanger
JULY 25, 2023
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem Shaul, co-CEO of Primis. The post For Transparency Into Resellers, Ads.txt Needs To Be More Like Sellers.json appeared first on AdExchanger.
Adweek
JULY 25, 2023
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.
Martech
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
Adweek
JULY 25, 2023
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 25, 2023
Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Most importantly, it keeps subscribers interested, allowing you to retain valuable customers. People want to feel special and marketers see the rewards in revenue. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of
Adweek
JULY 25, 2023
John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: "If this business were to be split up, I would be glad to take the brands, trademarks and goodwill, and you could have all the bricks and mortar--and I would fare better than you." If this were.
Aronson Ads
JULY 25, 2023
The early days of the horseless carriage, or car as we now call them, and AM radio were times of rapid innovation and experimentation. Battery systems can now power cars for far longer than ever before; electric vehicles (EVs) have gone from being a novelty to the future of the automotive industry, and AM radio, once the dominant form of entertainment in America until the 1950s, has quickly been replaced by other services, such as satellite radio, MP3 players, and Bluetooth® in cars.
Adweek
JULY 25, 2023
Sandra Alfaro recently left DDB Chicago without announcing where she might be headed next. The short mystery is now solved as Alfaro has been named the first U.S. CEO at independent agency network Gut, effective Sept. 5. Alfaro, who had served as president at DDB Chicago since October 2022, now joins her former CEO Andrea.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Tech News
JULY 25, 2023
Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies.
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
Seth Godin
JULY 25, 2023
The early adopter bought an iPhone in 2008 and never looked back. They played a few games of pickleball and then joined a club and bought the equipment. They picked up a new magazine on the newsstand and then subscribed, and they bought the new bestseller and then read the author’s other works. The dilettante shows up early and often, but then moves on.
Martech
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 25, 2023
Every bird hatches from an egg, but only one was born out of circles. This week, Twitter’s beloved bluebird logo was killed by an “X,” marking the end of an era for the social network as it undergoes a first rebrand under Elon Musk. The image, created by artist Martin Grasser and two other designers, debuted in 2012 and became iconic. However, the process of creating it included sketching countless birds and using circles to develop a sense of “underlying neutrality and simplicity” to symbolize
YieldBird
JULY 25, 2023
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022.
Digiday
JULY 25, 2023
Entertainment and lifestyle publishers were quick to join Threads when it launched on July 5 , after Meta exec Adam Mosseri said the goal of the new social media site was “to make a vibrant platform without needing to get into politics or hard news.” While it’s still early days for the new social media platform — seen by many as the latest text-based competitor to Twitter ( now known as X ) — lifestyle and entertainment publishers are taking a variety of approaches to their Threads strategies,
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 25, 2023
The global sensation of Barbie — and its myriad licensing partnerships that have garnered their own acclaim — is unlikely to be replicated by other entertainment marketing anytime soon. The film, which was directed by Greta Gerwig and stars Margot Robbie, has raked in over $350 million globally since its release last July 21st. Its seemingly ubiquitous marketing captured lightning in a bottle for the Mattel brand, according to agency execs, who see it as a case study rather than something to cop
AdExchanger
JULY 25, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid The post Spotify Touts Subs, But Ads Still Lag; For Google, Upgrade Means PMax appeared first on AdExchanger.
Digiday
JULY 25, 2023
Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. PubMatic’s Convert is a self-service advertising platform for commerce media built on the company’s global cloud infrastructure. The offering is aimed at retail media networks and advertisers, and will include on- and off-site monetization, with sponsored listing ads, display ads and connected TV inventory.
AdExchanger
JULY 25, 2023
Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track. Their attention, unsurprisingly, turned to the potential opportunities for generative The post The Google Ad Machine Returns To Growth, And Hypes Gen AI As Its Next Big Thing appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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