Adweek
MARCH 6, 2023
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for which brand, as we keep you up to date with the latest hirings across the region. Check back each.
PubMatic
MARCH 6, 2023
A version of this post appeared in Retail Touchpoints Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that: As a part of this rapid growth, commerce media is also entering its awkward teenage years—years that, if not navigated responsibly, could set the stage for an ugly transition into maturity.
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Adweek
MARCH 6, 2023
In need of a social teaser video to gin up excitement for a Super Bowl ad, Max Eastman, creative director at Mekanism, tapped into some of the hype around ChatGPT with an AI-generated script for an Alaska Airlines commercial. While the somewhat prosaic result left much to be desired, it did show the use of.
AdExchanger
MARCH 6, 2023
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution signals and optimize iOS ad campaigns. The post IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 6, 2023
Warner Bros. Discovery and GroupM are looking to invest in more diverse voices. Top line Today, GroupM announced that GroupM Motion Entertainment is partnering with Warner Bros. Discovery to support the WPP media investment group's Diverse Voices Accelerator (DVA), an initiative that supports creators, writers, producers, directors and studios from traditionally underrepresented groups.
Martech
MARCH 6, 2023
Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MARCH 6, 2023
A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.
Adweek
MARCH 6, 2023
Blizzard Entertainment's Diablo IV will send players to hell to battle Lilith, the queen of hatred. A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the video game's cosmic conflict by covering a deconsecrated gothic cathedral in France with artwork from Baroque-style painter Adam Miller.
Marketing Dive
MARCH 6, 2023
National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops.
Adweek
MARCH 6, 2023
Mindshare North America CEO Amanda Richman is leaving the media agency, effective immediately. It is unclear what prompted her sudden departure. Employees learned of the leadership change via an email sent today by Mindshare global CEO Adam Gerhart. Adweek obtained a copy of the email, whose subject was simply, "Leadership change at Mindshare North America.".
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Ad Tech Daily
MARCH 6, 2023
Deployment of OpenAI’s ChatGPT Helps AiAdvertising Augment and Enhance its Campaign Performance Platform and Persona-Driven Campaigns SAN ANTONIO, Texas — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today it will deploy the automated ChatGPT (Chat Generative Pre-Trained […] The post AiAdvertising Announces Implementation of Cha
Adweek
MARCH 6, 2023
The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Between the lines The criteria list.
Ad Tech Daily
MARCH 6, 2023
Company enables marketers to restore vital business tools SAN FRANCISCO — Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using Google Analytics, Google Ads, and Facebook Ads in a way that meets the new HIPAA guidelines. The Office for Civil Rights (OCR) at the U.S. […] The post Freshpaint Announces Easy Way to Make Google Analytics and Ad Platforms HIPAA-Compliant appeared first on Ad Tech
Adweek
MARCH 6, 2023
From content creators to musicians, social media plays a major role in sharing announcements, current projects and upcoming gigs. In the early days of social platforms, users could only share one link in their bio, having to constantly swap them whenever something new happened like announcing a tour or new merchandise. In 2016, Linktree changed.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 6, 2023
Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement – enabling advertisers to objectively […] The post DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution
Adweek
MARCH 6, 2023
When it comes to consent and the fight against sexual and gender-based violence, the phrase "no means no" has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a 'bible' to help men better understand women, which enforces the statement that "If.
Ad Tech Daily
MARCH 6, 2023
Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that real-time, intelligently retargeted display advertising is now available across tens of thousands of sites on the open web through Sam’s Club Member Access […] The post Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platfor
Adweek
MARCH 6, 2023
In this week's episode of Yeah, That's Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by Adweek's sustainability editor Kathryn Lundstrom to discuss all things SXSW. They preview some of the events and activations happening during the week, the biggest themes being covered, and what specific conversation around sustainability will reign in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
MARCH 6, 2023
The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.
Single Grain
MARCH 6, 2023
Traffic. It’s the lifeblood of any website. If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately.
Martech Series
MARCH 6, 2023
Complementary application development capabilities position Jitterbit as a leader in hyperautomation, offering enhanced ease of use and greater deployment choice for customers with diverse application-building needs Jitterbit, a global leader for empowering transformation through automation, announced it has acquired Zudy, a leading no-code / low-code application development platform provider for enterprise organizations.
Exchange Wire
MARCH 6, 2023
NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [.] The post NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 6, 2023
Microsoft today unveiled Dynamics 365 Copilot, which it says is “the world’s first AI copilot natively built-in to both CRM and ERP applications.” The system is being rolled out as part of several of the company’s software packages, including CRM , sales and customer service. “Copilot brings the power of next-generation AI capabilities and natural language processing to Dynamics 365, working alongside business professionals to help them create ideas and content faster, complete time-consuming ta
AdPushup
MARCH 6, 2023
Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy. Leaving the traditional methods of buying/selling video ad inventory behind, programmatic advertising has been making great strides ever since it has been introduced in the [.
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?
Ad Tech Daily
MARCH 6, 2023
NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. “Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’ Importantly, this metric refers to subscribers, not viewers and Netflix ad-supported users […] The post Analysis of Netflix Ad-Supported Subscribers Reveals Ext
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MARCH 6, 2023
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.
Monetize More
MARCH 6, 2023
Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers. We’ll also cover common causes of blank ads, how to diagnose the problem, and steps you can take to fix it.
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV?
Marketing Dive
MARCH 6, 2023
For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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