Adweek
JULY 25, 2022
A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document.
The Ad Tech Blog
JULY 25, 2022
Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. When you read articles about how lead scoring should work, you get a bunch of techy buzzwords that sound good in theory until you start implementing them. One easy way to rank a potential lead is by the number of touchpoints or actions throughout your marketing funnel.
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Adweek
JULY 25, 2022
One of the (many!) pandemic habits Americans couldn't wait to ditch once vaccines rolled out was cooking at home. So what does dining out look like now? A new report from food analytics firm Datassential asked 3,000 Americans about the last meal they ate away from home. By far the most likely reason for going.
Ad Rants
JULY 25, 2022
Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. So what does the future hold for PPC in the SaaS industry?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 25, 2022
The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. Training is nothing new. The scale of these new initiatives is, though.
Marketing Dive
JULY 25, 2022
The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 25, 2022
Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.
Adweek
JULY 25, 2022
In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone's attention. All of that experience only earns you more support when you finally win. Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs.
AdExchanger
JULY 25, 2022
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth opportunities. But despite their rapid adoption, the definition of what a data clean room is – and all of the related nuance – is not. Continue reading » The post AdExplainer: Data Clean Rooms appeared first on AdExchanger.
Adweek
JULY 25, 2022
When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn't believe her. She thought, "If all the data analysts in the country told you their pay, people would see that these.
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Marketing Dive
JULY 25, 2022
Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.
Adweek
JULY 25, 2022
To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful online content in New Zealand today. The tech companies, all of which worked on the initial draft, signed the Aotearoa New Zealand Code of Practice for Online Safety and.
AdExchanger
JULY 25, 2022
Incrementality startup Incrmntal announced the close of its $4.1 million seed round on Monday, bringing its total funding to $5.5 million. The round was led by Play Ventures VC with participation from Heracles Capital, a $10 million fund focused on mobile investments that was launched in May by Mobile Dev Memo Founder and all-around mobile. Continue reading » The post Incrmntal Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA) appeared first on AdExchanger.
Adweek
JULY 25, 2022
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote. Consider a few examples that have each been liked and viewed thousands of times.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 25, 2022
There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. And while no one system can do it all, it’s clear a big payoff is awaiting the providers who can get it right in this next B2B era.
Adweek
JULY 25, 2022
Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Top line Tremor said the deal would enhance its technology offerings and business footprint across its core growth drivers, including its self-service demand-side platform (DSP), CTV and video reach. Between the lines The.
Marketing Dive
JULY 25, 2022
Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.
Adweek
JULY 25, 2022
Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That Reading Feeling Awaits," is to inspire.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 25, 2022
The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. (Read the release.) Tremor went public in June 2021. Its stock, which is.
Adweek
JULY 25, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Kanika Tolver, the CEO and founder of Career Rehab. Tolver focuses on helping career transformations for students, professionals and retirees by providing career coaching programs, events, webinars and digital resources to help people reach their career goals. Her book is called.
Martech
JULY 25, 2022
One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
Adweek
JULY 25, 2022
Instagram now allows users to choose between two formats when remixing a Reel on the photo- and video-sharing application. Users can have their Remix appear alongside the original video, and they can also have their video appear after the original video. Our guide will show you how to add your remix to the end of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
JULY 25, 2022
Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. Waymark, a pioneer in using artificial intelligence to scale up video production, today announced the next generation of its platform to allow TV and OTT companies to script, produce, and customize videos […].
Adweek
JULY 25, 2022
Brazilian publication Ra?a Magazine celebrates its 25th anniversary with the campaign "The Future is Black (O Futuro ? Preto)." The concept promotes Afrofuturism--a cultural, aesthetic and political movement that manifests itself in literature, cinema, photography, art and music from a Black perspective. Coined in 1994 by sociologist Alondra Nelson, Afrofuturism depicts a future that is.
Martech
JULY 25, 2022
CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries.
Adweek
JULY 25, 2022
In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Precision Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings. The report, released today, analyzed 13 agency networks, scoring them in 17 categories ranging from creative services to strategic vision.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JULY 25, 2022
Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.
Adweek
JULY 25, 2022
The NFL is the latest professional sports league expanding into the subscription streaming space. Beginning today, the National Football League is rolling out a new streaming service, NFL+, which features live out-of-market preseason games, live local and prime-time regular games and postseason games (only on mobile and tablet), as well as live local and national.
AdExchanger
JULY 25, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce.
Adweek
JULY 25, 2022
Today, plastics are everywhere. Near Everest's peak. In the world's deepest ocean. At the North Pole. In our blood. Plastic production increased from 2 million tons in 1950 to 348 million tons in 2017, according to research by Pew Charitable Trusts. It is estimated that every minute, 1 million plastic bottles are sold around the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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