Adweek
DECEMBER 15, 2022
Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose.
Marketing Dive
DECEMBER 15, 2022
Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
DECEMBER 15, 2022
Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit added a drop-down menu of feeds to its iOS application, including Home, News and Popular, as well as moving its home feed sorting options into the settings menu, and the.
Digital Turbine
DECEMBER 15, 2022
Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. We’ve all gotten picky about the apps we install. With already crowded home screens, people aren’t as keen to try new apps the way they used to.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 15, 2022
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones. The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the.
Marketing Dive
DECEMBER 15, 2022
The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Adweek
DECEMBER 15, 2022
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing.
AdExchanger
DECEMBER 15, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: A.I. Ad Campaign appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains. The prototype laptop is a new iteration of Concept Luna, the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech Series
DECEMBER 15, 2022
Qualtrics has the largest human sentiment database in the world, helping organizations know their customers like never before. New XM Platform innovations include an enhanced Experience iD (XiD) dashboard experience and automated workflows to get actionable insights faster and deliver personalized experiences. Organizations now have the ability to view and connect customer experience data in a single dashboard to quickly identify points of friction and growth opportunities.
Adweek
DECEMBER 15, 2022
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy and security business after nearly three years at Cond? Nast as global chief marketing officer and head of consumer revenue. In her new role, Findlay will oversee all worldwide marketing.
Rob Campbell
DECEMBER 15, 2022
So this is it, the last post of 2022. Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish. I have to say, I miss the comments. I know it was my choice to stop them, but I do miss them – so maybe I’ll have to bring them back, even though I’ve become waaaaaaay more productive since they’ve been turned off as I don’t have to spend vast amounts of my time checking what insults have been written to me and about me, hahaha.
Adweek
DECEMBER 15, 2022
Twitch is hosting a Celebrity Yard Sale. Streamers Paul Scheer and Rob Huebel will welcome celebrity guests, comedians and fellow Twitch streamers to their FriendZone channel for the two-episode comedy game show, presented by Hyundai, Friday (Dec. 16) at 9 p.m. ET and Saturday (Dec. 17) at 7 p.m. ET. Celebrity Yard Sale takes elements.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
DECEMBER 15, 2022
The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR.
Adweek
DECEMBER 15, 2022
While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey.
AdExchanger
DECEMBER 15, 2022
Right now, I’m shopping online for a very important purchase: I’m trying to find the right remedy for my allergies. Your best chance of getting my click isn’t serving me. The post For Better Results, Target What I Care About — Not Who I Am appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies. The video creation platform wrote in a blog post Thursday, "Throughout the past 12.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
DECEMBER 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting. The post What A Tangled Web3 We Weave; Netflix, Meet Advertiser Make-Goods appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
A new survey of 1,316 U.S. teens by Pew Research Center found that 46% of them experienced at least one of the six cyberbullying behaviors analyzed by the think tank. The six distinct behaviors studied by Pew were: Constantly being asked where they are, what they're doing or who they're with by someone other than.
AdExchanger
DECEMBER 15, 2022
Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a. The post AdExplainer: Your CPRA Download appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. He bought a domain name, solicited contentious questions from his circle of friends and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
DECEMBER 15, 2022
In a recent terrorism advisory bulletin, the Department of Homeland Security increased levels of concern for potential violence against LGBTQ, Jewish and migrant communities. It’s now more important than ever. The post Hate Speech On Social Platforms Is Real. Brands Have To Take Action appeared first on AdExchanger.
Adweek
DECEMBER 15, 2022
Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 32 Irving.
Martech
DECEMBER 15, 2022
It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But there’s one thing you might have overlooked — converting your streams of holiday shopping abandoners into customers.
Adweek
DECEMBER 15, 2022
Lebanese newspaper AnNahar--one of the most prominent media outlets in the Middle East--has garnered international recognition for its bold efforts standing up for freedom of speech and democracy. Its latest stunt continues in the same vein by reviving publications that were shut down due to political pressure and dysfunction. On Dec. 12, readers who picked.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
DECEMBER 15, 2022
In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [.]. The post Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals appeared first on ExchangeWire.com.
Adweek
DECEMBER 15, 2022
Whether you're intrigued by the complex details of a streetwear brand's logo or entranced by your favorite artist's high-concept music videos, effective branding--and, with time, consumer loyalty--often begins with a striking visual moment. For a while, as veteran musicians, creative directors and business partners Jesse Rose and Jesse Rogg can attest, the praise for good.
MNTN
DECEMBER 15, 2022
Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time. While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier.
Adweek
DECEMBER 15, 2022
Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths. Ana Milicevic, principal of Sparrow Advisers, Lisa Arnold, vice president of programmatic strategy at Dentsu, and Greg Watkins, founder of AllHipHop.com, sat down with Adweek during our NexTech Summit to discuss the state of the programmatic landscape and what.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
312 
Let's personalize your content