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Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power Recommendations for Yahoo

Martech Series

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.

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Yahoo Buys 25 Percent Stake in Taboola

VideoWeek

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties. A tale of two turnarounds?

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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Banners Are Dead. We Will Only Run Native Ads From Today!

InMobi

On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituents, we are going all-in into Native Advertising. Consumers across the world have been crying for something far more beautiful than mobile banner ads.

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Programmatic Advertising Conferences – Most valuable events to attend in 2022

NewProgrammatic

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots. Affiliate Summit is yet another conference with multiple locations.

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How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions

PrograMetrix

Native Advertising. Native ads include a broad range of ad formats and are effective because they blend in with the organic content of a webpage. Creating and targeting high-quality digital video ads to CBD consumers across thousands of premium websites helps CBD marketers reach and engage their audience in a compelling fashion.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects. Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. Management.

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