Display Advertising Fill rate Impressions 
Monetize More
MAY 30, 2023
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Switch to the advertising type that works for you.
Brid.tv
SEPTEMBER 26, 2022
Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Table of Contents.
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Brid.tv
SEPTEMBER 16, 2024
Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.
SODP
JULY 25, 2023
SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.
Monetize More
APRIL 13, 2023
Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.
Single Grain
AUGUST 8, 2023
A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. click rate (exceeding industry benchmarks).
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