article thumbnail

What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

To understand this better, consider a popular news website looking to monetize its space through display advertising. Instead of manually negotiating with multiple advertisers, the website can use an SSP. The platform opens the site’s ad space up to for bidding from relevant demand partners.

article thumbnail

What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

In other words, basically all video publishers want to advertise in this slot. Second, because of high demand, pre-rolls have a higher ad fill rate. It should also have video header bidding capabilities to maximize ad fill rate and yield. This means two things. Start Monetizing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Banner ads are a staple of display advertising and one of the most common ad formats out there. 5 Best In-App Advertising Platforms for Publishers and Developers. With the right mobile advertising platform by your side, you will be able to easily sell ad inventory, achieve higher ad fill rates , and generate more revenue.

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

article thumbnail

How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

article thumbnail

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. The main focus of the platform is on video ads, although display advertising is also available.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of display advertising through formats such as banners. Lastly, Brid.TV