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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Instead of manually negotiating with multiple advertisers, the website can use an SSP.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Banner Ads. Native Ads. Start Monetizing.

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What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

In other words, basically all video publishers want to advertise in this slot. Second, because of high demand, pre-rolls have a higher ad fill rate. Need a video monetization solution for your ad-powered business? Pre-Roll Ad Best Practices for Publishers. How to Get Pre-Roll Ads on Your Website.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Lastly, Brid.TV

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.