MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising

Digiday

MAY 19, 2025

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. Continue reading this article on digiday.com.

Demand Side Platform

Ad Monsters

JULY 10, 2025

Those bids flow through Google’s demand-side platform into Google’s ad exchange, where they compete in auctions run by Google’s publisher ad server. I’ve seen publishers explore header bidding, build direct relationships with advertisers and invest in privacy-preserving technologies that reduce dependence on any single platform.

Ad Server

Marketing Dive

JULY 29, 2025

The two are offering advertisers curated Deal IDs that are supported by Criteo’s Commerce Grid and can be activated on any demand-side platform (DSP). Courtesy of Roku Dive Brief: WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a new pact with Criteo, according to a press release.

Media

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017.

Ad Tech

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising

VideoWeek

AUGUST 1, 2025

Criteo Grows Retail Media Revenues in Q2 French ad tech firm Criteo posted 2 percent YoY revenue growth during Q2, and 1 percent growth for the first six months of 2025. The retail media segment was up 11 percent in Q2, offset by flat revenues in its performance media business.

Ad Tech

VideoWeek

JUNE 20, 2025

By connecting retail media signals to our content, we’re helping brands create more personal, actionable and measurable experiences – enabling shoppable storytelling and delivering solutions that truly move the needle.” Dentsu clients will also get access to Criteo’s consultancy services for retailers.

Demand Side Platform

VideoWeek

JULY 18, 2025

Adform Makes Airtory’s Interactive Units Available in DSP Adform, a demand-side platform (DSP), has partnered with Airtory, an ad tech company specialising in interactive ad experiences, making Airtory’s creative formats available through the DSP. million mobile and desktop visits in June.

Ad Tech

Marketing Dive

JUNE 17, 2025

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

VideoWeek

JULY 25, 2025

Viant Delivers Content-Level Targeting on LG Smart TV Inventory CTV ad tech firm Viant has partnered with LG Ad Solutions, to make LG’s smart TV inventory available through Viant’s demand-side platform (DSP). billion acquisition of Vizio last year, in a move designed to boost the retailer’s ads business.

Media

VideoWeek

NOVEMBER 8, 2024

Conducted by Differentology, the study of 80,000 individuals in the UK will cover demographics, media behaviours, media subscriptions (including SVOD ad tiers), product preferences, supermarket preferences, banking, retail loyalty card usage and price comparison site usage.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The partners said the move reflects the growing demand for self-serve solutions within retail media.

Marketing

VideoWeek

MARCH 21, 2025

percent majority stake in perfume retail business Flaconi. The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. Under the terms of the agreement, the German media group will maintain its 71.6

Demand Side Platform

Marketing Dive

AUGUST 1, 2025

Executives highlighted developments around the retailer’s demand-side platform (DSP) and its recent deal with Roku around connected TV (CTV), while signaling that Alexa+ could eventually offer advertising opportunities. For its retail business, Amazon expects Q3 net sales to be between $174 billion and $179.5

Retail

Marketing Dive

JUNE 18, 2025

Early tests of the integration, which is run through Amazon’s demand-side platform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%. Roku additionally works with DSPs like The Trade Desk, Yahoo and Google. Streaming represented 44.8% or its subsidiaries.

Advertising

VideoWeek

JUNE 13, 2025

ShowHeroes Rolls Out Retail Ads to Direct CTV Viewers to Stores ShowHeroes, a video and CTV ad tech business, has launched Retail Ads for CTV, a new format designed to extend retail and store activation campaigns across its global publisher network. This isn’t just a new format, it’s a strategic innovation.

Media

VideoWeek

AUGUST 8, 2025

Revenues were up 19 percent year-on-year for the company, with CEO and co-founder Jeff Green citing the company’s progress with CTV and retail media as contributing factors. However expectations in the stock market have been high given its high valuation. The partnership has been piloted with supply partners Roku, Samsung, and Scripps.

Ad Tech

VideoWeek

APRIL 17, 2025

C-Screens to Display Football Scores in Sky Partnership C-Screens, a TV Out-of-Home (TVOOH) company, has partnered with Sky to bring live football updates to retail and service station locations across the UK. The PMP includes biddable content, covering entertainment and live sport, across Sky Sports and TNT Sports.

Marketing

VideoWeek

MAY 27, 2025

Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in retail media ad revenue in 2025, according to projections from WARC Media, and is expected toreach $69.7 Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in 2026.E-commerce

Ad Targeting

VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. ProSiebenSat.1

Advertising

Single Grain

APRIL 29, 2025

Platform selection should match specific marketing goals with LinkedIn excelling for B2B lead generation, Facebook/Instagram for B2C e-commerce, and TikTok for reaching younger demographics with high engagement. Less intrusive format : Ads blend with surrounding content for a better user experience.

Media

Adweek

AUGUST 15, 2024

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Vibenomics powers audio ads that play over speakers in retailers' stores. The goal is to reach people actively.

Demand Side Platform

Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

Demand Side Platform

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform

Adweek

JANUARY 27, 2025

Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. Amazon wants to prove that its video ads actually work.

Demand Side Platform

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.

Retail

Adweek

JUNE 11, 2025

We’re in a tariff-heavy retail environment where clients need to do more with less. A cheaper premium platform helps.” That would help advertisers take further advantage of the granular data capabilities it offers through its demand-side platform.

Video Ads

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Off-site media. Why we care.

Retail

Digiday

SEPTEMBER 12, 2023

The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. But with so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend.

Retail

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

Retail

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.

Retail

Digiday

FEBRUARY 8, 2023

A closer look at the numbers reveals that “marketing solutions revenue decreased 19%” during the quarter while retail media revenue decreased 21%,” claimed the company in a statement. As one source told Digiday, “The Trade Desk needs a play in retail [media] and [The Trade Desk CEO] Jeff Green needs another story than CTV.”

Retail

Martech Series

JUNE 21, 2022

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop.

Demand Side Platform

InMobi

OCTOBER 12, 2021

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. InMobi Commerce has created an industry-first, open-source mediation software that allows retailers to increase ad competition, fill rates and ad inventory but also remain in control of their data and consumer privacy.

Retail

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail