Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. These networks do the work for you.

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InMobi

SEPTEMBER 19, 2019

This is why 70% of served video ad impressions in the U.S. While these are commonly associated with pre-roll and post-roll ads on YouTube and social media, they’re useful beyond that as well. Lots of demand-side platforms, ad networks, attribution partners and so forth may claim to be video experts, but don’t take them at their word.

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Clearcode

AUGUST 13, 2023

An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

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InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best. This is why interactive, rich media creatives are on the rise. In the U.S.,

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InMobi

JUNE 5, 2018

Running campaigns this way allows the media agency to have two sets of servers tracking impressions (the first being the publishers metrics) and clicks, which is an additional layer of verification and is safer than simply relying on the publisher’s numbers alone.

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Brid.tv

SEPTEMBER 26, 2022

Airnow Media. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform. Payment Model Minimum Traffic CPM, CPC, CPA, Auction 500,000 Monthly Impressions. Lastly, the platform supports over 30 different rich media formats.

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Ad network CPC CPM CPA 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Then we have ad exchanges.

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Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs.

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Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

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