VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek.

Food

VideoWeek

JUNE 13, 2025

The Trade Desk Launches AI-Driven Deal Management Tool The Trade Desk, a demand-side platform (DSP), has upgraded its AI platform Kokai with ‘Deal Desk’, a new tool allowing advertisers to manage their one-to-one deals and upfront commitments with publishers.

Media

VideoWeek

APRIL 17, 2025

Sky Media Launches PMP for Live Sport with The Trade Desk Sky Media is enabling advertisers to buy TV and streaming ads through a private marketplace (PMP) for the first time, in partnership with demand-side platform (DSP) The Trade Desk. However the company has lowered its full-year guidance for 2025 to 2.5-4.5

Marketing

VideoWeek

DECEMBER 6, 2024

Channel 4 Signs Up StackAdapt for Private Marketplace Sales Channel 4 this week announced a new partnership with demand-side platform StackAdapt, which gives the latter access to Channel 4’s inventory for programmatic buys. Read more on VideoWeek. Read more on VideoWeek.

Advertising

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc.

Ad Targeting

Ad Monsters

JULY 20, 2022

specific and helps the industry get through new regulations on promoting junk food, or food high in fat, sugar, and salt (HFSS). The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. .:

Audience

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.

Ad Tech

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering.

Advertising

Digiday

JANUARY 18, 2023

What’s next While concrete proof of this changing anytime soon is scarce, what little is available should provide food for thought. “But at the end of all that effort, hands-on-keyboard traders still push the great majority of spend through the open auction.”

Advertising

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? What do you look for in demand-side platforms? An omnichannel DSP is very different than a niche or highly specialized DSP. That all depends.

Demand Side Platform

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising

illumin

APRIL 30, 2024

For instance, if a customer frequently orders food (say, burgers) through a brand’s app, a marketer can use geo-targeting to offer personalized deals tailored to their choices and where they usually pick up their food (like offering a discount or free add-ons at the local burger joint the customer usually orders at).

Geo targeting

illumin

JUNE 27, 2024

Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.

Demand Side Platform

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising

Single Grain

MARCH 16, 2020

In this business model, the white-label ad tech provider simply shares its platform with the new owner who labels and promotes the product under its own brand, based on a typical SaaS payment method. It’s almost impossible to get these details at scale when you work with so many partners at the same time.

Advertising

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s. In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.

Advertising

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences. Ad revenue.

Header Bidding

InMobi

AUGUST 8, 2023

Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies. I enjoy cooking and often making lip-smacking food and getting creative with some innovative cocktails.

Demand Side Platform

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Risk warnings within ads must also be made clearer, and ‘refer a friend bonuses’ are now banned, according to Reuters.

Demand Side Platform

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising

Brid.tv

APRIL 23, 2025

For example, a food delivery service can promote different restaurant options or limited-time discounts depending on the viewers city or neighborhood, making sure that the offer is both timely and accessible. How to overcome it: Use unified CTV buying platforms and demand-side platforms (DSPs) that offer cross-platform compatibility.

Advertising

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.

Advertising

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Server

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising

VideoWeek

MAY 8, 2024

Roku: Partnerships with iSpot and The Trade Desk Smart TV software and hardware maker Roku announced two major deals at its presentation, with demand-side platform The Trade Desk and measurement provider iSpot. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning

VideoWeek

SEPTEMBER 15, 2023

Criteo Expands DSP and Retail Media Platform Criteo, a French ad tech firm, has announced the general availability of its self-service demand-side platform (DSP), Commerce Max. That round of funding brought VideoAmp’s valuation up to $1.4 billion, according to the company’s own calculations. Read on VideoWeek.

Demand Side Platform

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Click here to download it for free right now! Home decor.

Marketing

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Click here to download it for free right now! Home decor.

Marketing

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). A native ad unit targeting your "food lovers" persona, built using your first-party data. $10. Your ad operations team would manually set up and monitor campaigns.

CPC

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

Ad Tech

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360).

Audience