Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. However, this variable is known to be a bad predictor of what an ad impression is worth.

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Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

DECEMBER 18, 2023

What is RTB in marketing? RTB revolutionized digital marketing and advertising by significantly reducing the amount of manual work, especially for marketers. This way, summarizing what does RTB stand for in marketing, all the parties involved can focus on their core tasks instead of doing everything manually.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

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Header Bidding Fill rate Ad Server Audience 79

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

Retail 52

Retail Media Demand Side Platform Fill rate 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. There are two types of header bidding — client-side and server-side.

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Header Bidding Ad Server Video Ads Ad Exchange 73

Brid.tv

AUGUST 31, 2022

That is why more and more of them will be moving to the OTT advertising market. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Reporting — The final step includes the OTT platform sending all relevant ad campaign data back to the advertiser.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Smart-Hub

JANUARY 4, 2023

First, having your own advertising platform gives you unlimited opportunities to improve your digital marketing, including making sure your advertising system is as secure as possible. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. How is SmartHub useful for business?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52