Basis
JANUARY 24, 2024
Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.
Martech Series
DECEMBER 6, 2022
Catalina’s partnership with Yellowbrick significantly enhances the performance of our data platform and reduces costs. Catalina combines the richest shopper history database in the world with its own deep analytics and insights to help retailers, CPG brands, and agencies optimize media planning, execution, and measurement.
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Martech Series
OCTOBER 25, 2022
Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7%
VideoWeek
JUNE 13, 2023
The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Scripps, Fox Television Stations and TelevisaUnivision.
Martech
OCTOBER 19, 2022
What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. What is a retail media network?
Martech Series
AUGUST 25, 2022
Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.
Basis
FEBRUARY 9, 2024
Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.
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