Adweek

FEBRUARY 5, 2024

Independent agency Pereira O'Dell is expanding its artificial intelligence lab into a global AI innovation hub, Silverside AI, based in San Francisco and connecting AI startups with brands looking to test and scale AI use cases across media buying and creative optimization.

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Agency Media Ad Tech 305

Adweek

JANUARY 23, 2024

Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence after taking the reins in 2021. Baxter is leaving the company to return to Australia for "family reasons."

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Adweek

DECEMBER 19, 2023

Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution.

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Marketing 319

Adweek

JANUARY 30, 2024

Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won't forget about its roots in creativity, CEO Mark Read said.

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Agency Marketing 279

Adweek

SEPTEMBER 6, 2023

Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year's Open, IBM has teamed with global creative agency. For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S.

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Agency 324

Adweek

SEPTEMBER 18, 2023

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse.

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Marketing 321

Adweek

OCTOBER 9, 2023

Working with artificial intelligence can be polarizing. We've been working with AI at our creative agency Omelet for a few years now. The future possibilities of generative AI create a sense of hope. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier.

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Banner Agency 279

Adweek

MAY 22, 2024

TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform.

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Agency Advertising Marketing 130

Adweek

JULY 19, 2023

International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and a market cap of $98 billion, worked with creative technology company Phantom to develop bespoke creative generation tools.

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Marketing 244

Adweek

JULY 12, 2022

If you asked any creative this question, the answer would most likely be a firm "no." But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice. The "Ad Intelligence" project has reimagined ads for 10 iconic.

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Advertising 263

Adweek

JANUARY 17, 2023

Global creative platform Shutterstock expanded its partnership with Meta to combine its extensive library of images, music and video with Meta's continued investment in artificial intelligence.

Marketing 305

Marketing 305

Adweek

MAY 23, 2023

Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Generative Fill--part of Firefly, Adobe's suite of creative generative AI models launched in March--lets people add, extend or remove.

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Adweek

DECEMBER 27, 2022

After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force.

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Adweek

FEBRUARY 16, 2023

A new wave of language-based artificial intelligence is offering brands novel ways to automate and augment creativity. But the threats that a flood of synthetic content online, in areas like marketing communications and brand safety, have marketers vexed.

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Communications Marketing 300

Adweek

DECEMBER 2, 2022

At BBDO, creatives have begun looking to a new creative partner to flesh out storyboards or brainstorm visuals for campaigns: artificial intelligence.

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Agency 258

Adweek

NOVEMBER 10, 2022

Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine. And now they are quickly making their way into professional creative platforms.

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Machine Learning Media 302

Adweek

FEBRUARY 2, 2023

Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace.

Marketing 282

Marketing Media Advertising Ad Tech 282

Adweek

JUNE 18, 2023

In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts and awards including Cannes for the next year to refocus its resources on developing an artificial intelligence platform called Marcel.

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Marketing 221

Adweek

MARCH 21, 2023

As a host of startups have ushered in a new era of artificial intelligence-powered image creation over the past year, speculation has mounted on how and when Adobe, one of the world's largest high-end creative software providers, would integrate this tech into its suite of programs.

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Adweek

APRIL 5, 2023

GoFundMe showed that artificial intelligence can be used to tell very human stories with a recent campaign that broke new ground on the use of machine learning in creative work.

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Machine Learning 240

Adweek

SEPTEMBER 21, 2022

The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers.

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Machine Learning Advertising Marketing Food 246

Ad Rants

DECEMBER 29, 2023

Whether implementing artificial intelligence or harnessing the power of virtual reality, these cutting-edge approaches promise to enhance productivity and foster a more seamless exchange of ideas across teams. One example is the implementation of artificial intelligence (AI) in workplace communication tools.

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Communications Conversion 249

AdExchanger

JANUARY 29, 2024

But, while it is fun to experiment with the tool and watch it generate seemingly intelligent outputs in seconds, it’s essential that the technology be deployed in a responsible manner. But how can we establish guardrails while supporting creative exploration? Generative AI has become an invaluable content creation tool for marketers.

Marketing 122

Marketing 122

More About Advertising

MAY 8, 2024

Ascential-owned Contagious, which describes itself as a creative and strategic intelligence service for agencies and brands, has named its annual list of ‘Creative Pioneers’ among global creative agencies.

Agency 59

Agency Advertising Finance Media 59

Exchange Wire

MAY 14, 2024

Creative effectiveness platform DAIVID announced it has hired Eli Drake as its new head of data science. Eli, who has worked as a business intelligence and research analyst for almost two decades across a range of different sectors, will help to [.]

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Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

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Machine Learning Education Entertainment Audience 114

Ad Tech Daily

MARCH 9, 2023

LOS ANGELES — MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.

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Advertising Ad Tech Media Marketing 91

Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house A real pain point for creative marketers is to stare at a blank piece of paper.”

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Agency Public Relations Communications MarTech 116

Martech Series

AUGUST 18, 2022

RAD INTELLIGENCE (RAD AI) and LA HOPE DEALER announced the formation of a strategic partnership designed to conceive and execute authentic, purpose-driven brand campaigns through the combination of creator marketing, street art and Artificial Intelligence (AI). The company appoints Corie Mattie as its first “Artist in Residence”.

Marketing 90

Marketing MarTech Agency 90

Digiday

APRIL 3, 2024

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. More purchases are planned or in progress, said Eric Bertrand, CEO of Mod Op.

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Agency Machine Learning Media Marketing 79

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Content production Creating content is already much easier and faster, thanks to artificial intelligence.

Marketing 144

Marketing Machine Learning Conversion MarTech 144

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. With the help of a sales intelligence platform, agencies don’t have to stretch their staff thin or hire a new business director costing upwards of $170k per year. No one opens an advertising agency because they have a passion for sales. Read industry news. You are.

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Agency Communications Marketing Media 246

Martech Series

AUGUST 2, 2022

is the one and only self-service platform that uses Artificial Intelligence to generate unique ad creatives for businesses and advertisers. is the only self-service platform in the world that designs unique ad creatives by means of Artificial Intelligence. AdCreative.ai AdCreative.ai It’s simple to use.

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Banner MarTech Conversion Advertising 88

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

MarTech 119

MarTech Marketing Audience Agency 119

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The other, AI Brainstorm, generates creative campaign concepts. Get MarTech! In your inbox.

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MarTech Machine Learning eCommerce Communications 91

Digiday

FEBRUARY 18, 2024

Artificial intelligence could potentially become agencies’ differentiator in the next few years, so how good is the technology right now? Over the past year, agencies of all stripes have in some way tested or integrated generative AI – from developing briefs and creative assets to using it to power back-end processes or making chatbots.

Agency 89

Agency Media 89

Martech

JANUARY 25, 2024

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Creative of One. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster. Looking to take control of your data?

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Audience MarTech Marketing 110