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Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon

InMobi

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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11 Tips That Will Increase Your App Retargeting ROI

InMobi

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? So what do you need to know in order to run amazing retargeting campaigns for your mobile app?

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

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The Present and Future of Ads Privacy

MNTN

Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. In early 2024, Google will disable 1% of Chrome users’ third-party cookies and migrate these users over to the Privacy Sandbox. What Is the Privacy Sandbox?

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10 Easy Tips to Make Your Holiday Marketing Campaigns a Success

Single Grain

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!