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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Permission granted by Target Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The report also heavily explored CTV’s place in the digital video ecosystem, especially as the channel comes to rival social video as a “must buy” for marketers.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. While similar in nature to large language models (LLM), LMMs are intended to predict audience behavior and market performance rather than generate content.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The brand’s founder-turned-mascot isn’t happy about the loss of market share and is again in the spotlight as KFC tries to usher in what it is billing as a “comeback era.”
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Chris Kelly • July 8, 2025 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it? He doesn’t chase trends.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The campaign’s concept echoes one from Starry’s chief rival as more beverage brands factor extreme weather into their marketing. You can unsubscribe at anytime.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Already this year, the large volume of new business is helping it gain market share, per press details. You can unsubscribe at anytime.
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With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Dive Insight: Dentsu’s move to entrench itself in Roblox culture and creators is a bet on the future of where entertainment and related marketing are going.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The effort builds on an existing relationship between the two with a social-first marketing campaign. You can unsubscribe at anytime. You can unsubscribe at anytime.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. As part of an existing partnership, the beauty and cosmetics marketer linked with the Tribeca Film Festival to showcase its “Sunhinged” trailer on June 6.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. These efforts demonstrates how QSRs continue to market the protein, years after the so-called chicken sandwich wars reinvigorated the category. “The
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of Diageo Dive Brief: Smirnoff Ice unveiled its first global campaign on June 10, according to information shared with Marketing Dive.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Its strong quarter signals that the broader digital advertising market might not yet feel the pain from tariffs, though that could change.
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