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However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies. This approach may prove crucial for sustaining large-scale activation of second- and third-party audiences in an open market as third-party cookies disappear.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles. You can unsubscribe at anytime.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. That last element is the main focus of this updated advice, with Pinterest looking to help marketers align with its visual search features.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Pepsi is running out-of-home and radio ads in key markets that reinforce the messaging behind “Food Deserves Pepsi.” market share.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Permission granted by Target Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Dive Insight: Dentsu’s move to entrench itself in Roblox culture and creators is a bet on the future of where entertainment and related marketing are going.
Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. ” It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.
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Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. It found a 100% improvement in CPMs on Safari and 113% on Firefox.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel.
In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. “This is the challenge with third-party cookies. . “This is the challenge with third-party cookies.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. While similar in nature to large language models (LLM), LMMs are intended to predict audience behavior and market performance rather than generate content.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of Diageo Dive Brief: Smirnoff Ice unveiled its first global campaign on June 10, according to information shared with Marketing Dive.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The effort builds on an existing relationship between the two with a social-first marketing campaign. You can unsubscribe at anytime. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. As part of an existing partnership, the beauty and cosmetics marketer linked with the Tribeca Film Festival to showcase its “Sunhinged” trailer on June 6.
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The push follows the retailer’s recent launch of a multistep marketing campaign around a new brand positioning. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Still, WPP’s performance has lagged compared to peers, dragged down by a raft of large client losses and sharper spending pullbacks in markets like China.
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Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. CPM for these users.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Mobile Conversion gives gaming advertisers quantifiable data to inform and coordinate their mobile and CTV marketing campaigns. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Notably, Powerade took aim at Gatorade in its March Madness marketing campaign. You can unsubscribe at anytime. You can unsubscribe at anytime.
Thus, the SSP could charge a higher CPM. A few terms were thrown around in the report — as well as by digital ad execs debating the impropriety — to describe the alleged misbehavior, including “cookie stuffing,” “ID mis-matching,” “ID spoofing” and “ID stuffing.”
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The playful, culture-minded approach appears to inform the rest of the marketing around the Snack Wrap. You can unsubscribe at anytime. McDonald’s saw U.S.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. As part of the changes, DoorDash Ads is also introducing a number of tools for restaurant marketers that leverage artificial intelligence (AI).
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Skip to main content Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The urgency of AI-Driven personalization Marketers are already using data and AI to make their campaigns smarter and more efficient. You can unsubscribe at anytime. The result?
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The results demonstrate how MMMs like Meridian can help marketers measure an increasingly complex media landscape. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. on broadcast TV and online video platforms starting this month before rolling out to Canada in August and other markets through 2026. You can unsubscribe at anytime.
With 61% of advertisers expecting to see an increase in buy-side budgeting for contextual-based campaigns, it’s important for marketers to understand how this targeting method works, as well as the benefits it offers. Cookie Free. Ready to get clear on all things contextual? Let’s dive in: What is Contextual Targeting?
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.
Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Other retailers have similarly begun to roll out back-to-school marketing. You can unsubscribe at anytime. You can unsubscribe at anytime.
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