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Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. There, they can search for hidden cookies that translate into real-life prizes. You can unsubscribe at anytime. Beginning Aug.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies. This approach may prove crucial for sustaining large-scale activation of second- and third-party audiences in an open market as third-party cookies disappear.

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How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Permission granted by Target Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season.

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Geico stretches marketing reach with 8 campaigns across 7 offerings

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Each campaign is tailored to the specific needs of a different insurance market, including auto, home, boat, motorcycle, RV, renters and two commercial auto segments.

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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The report also heavily explored CTV’s place in the digital video ecosystem, especially as the channel comes to rival social video as a “must buy” for marketers.

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Publicis elevates sports marketing services with Bespoke acquisition

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Alamy Dive Brief: Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, according to news shared with Marketing Dive.

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WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. While similar in nature to large language models (LLM), LMMs are intended to predict audience behavior and market performance rather than generate content.