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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies. This approach may prove crucial for sustaining large-scale activation of second- and third-party audiences in an open market as third-party cookies disappear.

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Fabletics names Vans vet chief marketing officer

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles. You can unsubscribe at anytime.

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Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Retail 111
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Sociable: Pinterest shares tips for aligning Pin listings with visual search

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. That last element is the main focus of this updated advice, with Pinterest looking to help marketers align with its visual search features.

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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Pepsi is running out-of-home and radio ads in key markets that reinforce the messaging behind “Food Deserves Pepsi.” market share.

Food 92
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How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Permission granted by Target Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season.

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Coke brings personalized touch to Disney ‘Star Wars’ collaboration

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

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