article thumbnail

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. There are several ways in which you can market your business using mobile advertising. Google is the main player when it comes to mobile display ads.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. of paid clicks come from mobile devices. (

article thumbnail

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Mobile Responsive Websites : Designing websites that are optimized for viewing on mobile devices.