Ad Beat

APRIL 10, 2024

Landing pages TurboTax’s two top landing pages by spend are English and Spanish language variants of the regular TurboTax homepage : Source: Adbeat However, TurboTax does have some dedicated landing pages that drive conversions by getting rid of distractions like the top navigation menu.

Video Ads 105

Video Ads Finance Display Advertising Audience 105

MNTN

NOVEMBER 22, 2022

For example, you can aim for a certain number of sales, increased website visitors or an improved conversion rate. For B2B companies in particular, you need to be deliberate about which marketing channels to use, from paid social media ads to display advertising—read on for more about this. Social Media Marketing.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Single Grain

AUGUST 8, 2023

To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver. Work With Us What Is Programmatic Advertising (with Examples)? Facebook uses programmatic advertising to sell ad space on its social media platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. Work With Us General Online Advertising Statistics There are 4.95

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 5, 2023

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JULY 28, 2023

Optimizing the appearance of any image-based ads can be a huge component of getting more bang for your buck when it comes to paid display ads and social media ads. This resource is a great way to view ads, both older and that are currently in circulation, which are sorted by advertiser category.

A/B Testing 52

A/B Testing Audience CPA Conversion Rate 52

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. You may opt to count a conversion as valuable if the user signs up for a product demo or free trial.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. How do you measure conversions?

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Airnow Media 6.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96