MNTN

MARCH 10, 2025

As a marketer, you’re always looking to build relationships with new customers and strengthen your sales with existing ones. Because your ability to attract customers to the sales funnel and move them down its stagesfrom more abstract consideration of your product to concrete actioncan make or break your sales and marketing operation.

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VideoWeek

JUNE 24, 2025

To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. But attitudes varied by market, with the UK and Germany believing more content should be removed, versus higher proportions saying services remove too much harmful content in the US and Greece.

Agency

Single Grain

FEBRUARY 26, 2025

Single Grain Marketing has launched successful lead generation strategies for our clients. In this blog, well explore how you can use lead magnets to revolutionize your marketing efforts, providing you with the knowledge and tools to scale effectively. What’s our secret? Choose the right AI lead magnet generator.

Agency

Martech

APRIL 10, 2025

AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox. Email: Business email address Sign me up! With this, you can craft an AI marketing strategy that targets these emerging audiences. Processing. The result?

SEO

Fuel Lines

SEPTEMBER 16, 2013

Trent is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Way #2: Use a Pop Up Say what you want about pop-ups, but the truth remains – they work.

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Single Grain

AUGUST 4, 2020

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. But what the heck is customer education? Step 1: Set Your Goals.

Conversion Rate

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. What Is SaaS?

Marketing

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Some marketers may not have access to all 170 new fields right away.

Conversion Rate

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing

Ad Wisey

NOVEMBER 7, 2024

And yes, the banner you clicked didn’t exaggerate – you can absolutely achieve a 20% boost in conversion rate (CR). There are two primary methods, but many store owners often erroneously mix them up or overlook powerful opportunities within each approach. To highlight the deal, a ‘Sale’ badge also shows up.

Conversion Rate

Martech

NOVEMBER 27, 2023

I am the first generative AI chatbot for marketing technology professionals. – Tactics: Use marketing automation tools to segment customers based on their behavior and preferences. For example, when a customer visits the website, a pop-up can offer a personalized discount or highlight the benefits of subscribing to a beauty box.

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AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO

Single Grain

OCTOBER 13, 2020

You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. In this guide, we’re going to go over what you need to do to set up shop on the world wide web. Step 1: Choose a Platform.

eCommerce

Martech

JULY 25, 2023

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Feeling fed up, you bail on the store entirely. You mention wanting to spruce up your kitchen with Joanna Gaines’s latest home decor and some updated appliances, and voila!

Conversion

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing

Single Grain

APRIL 18, 2023

Many companies have separate divisions in their marketing departments devoted to each, while others prefer to outsource them. Others may see improvements to conversion rates as an SEO-related activity. Boiled down, SEO and CRO each encompass different objectives, but the strokes that marketers make to execute them often overlap.

SEO

Single Grain

SEPTEMBER 23, 2020

It’s symbolized best by our logo, a Phoenix egg : Through perseverance and ingenuity, we rose from the dustheap of digital marketing agencies and grew to the point where we now work with companies like Uber, Amazon and Airbnb. Book My Free SaaS Marketing Consultation . We set out to figure out why. Methodology.

Agency

MNTN

MAY 5, 2023

What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time.

Conversion Rate

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Marketing Funnel Metrics.

Marketing

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Multiple ) The average website conversion rate across all industries is 2.35%.

Conversion Rate

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 1) Email Marketing Automation.

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Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Retargeting

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. You don’t need five paragraphs of build-up. Gather Feedback. Split Testing.

SEO

Single Grain

DECEMBER 20, 2019

In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Book My Free Marketing Consultation.

Machine Learning

Single Grain

JUNE 8, 2021

Merely coming up with attention-grabbing titles will not work. Related Content: * How We Built a B2B SaaS Marketing Agency Unlike Anyone Else * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. The business model is the same, but the marketing approach differs. Book My Free SaaS Marketing Consultation .

Communications

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. A landing page can be defined as a standalone web page created specifically for a marketing campaign. Spoiler alert: that’s because they are.

A/B Testing

Single Grain

JUNE 21, 2019

billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. But how do you do it?

A/B Testing

Single Grain

AUGUST 20, 2020

And your click-through rate, in many cases, can more than double. We experienced this ourselves, but there’s plenty of other data to back it up: One case study found that adding an FAQ schema to their landing page increased conversions from 1.82% to 2.75%. Another study saw their click-through rate increase from 6% to 14%.

SEO

Digiday

JANUARY 26, 2023

Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. It’s also used by publishers to tell retailers user when users click one of their affiliate marketing links Affiliate marketing? Let us explain. Why does it matter?

Cookies

MNTN

MAY 9, 2024

And while this season comes around every year, it’s only recently that performance marketers have unlocked the key to year-long success on the TV screen. And now that advertisers have enjoyed performance results, from site visits to conversions, they aren’t turning back. Enter: performance marketing.

Brand Awareness

Spoton Digital Media

SEPTEMBER 18, 2023

The Differences Between Marketing & Branding Organizations are usually more focused on marketing than branding. Consider the differences between marketing and branding and why you need to focus on both. Consider the differences between marketing and branding and why you need to focus on both. Assess your audience.

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