article thumbnail

The power of customer data across the journey: Acquisition

Martech

This article will look at the first part of the customer journey: acquiring and educating new customers. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

article thumbnail

Demand Generation Funnel: 10 Metrics & KPIs to Measure Success

MNTN

Demand generation brings both of these funnels into alignment with a customer-centric strategy that focuses more on educating consumers than selling to them. It turns a cold sales pitch into a friendly conversation and advertising copy into a genuinely helpful resource. Cost Per Acquisition (CPA). Creating high-quality content.

CPL 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

MNTN

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Via CTV advertising, you can track key metrics like cost per acquisition (CPA) and conversion rates.

article thumbnail

Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

MNTN

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. In order to stand out among the crowd (there are currently ~4000 colleges and universities in the U.S.),

article thumbnail

How to control Performance Max campaigns

Martech

And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization.

article thumbnail

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month! Why is Outbrain so extraordinary for advertisers and publishers ? OutBrain That’s right! But, as you can see.

article thumbnail

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Cost per Acquisition (CPA) : The average expenditure your campaign incurs for every successful acquisition, such as a sale or form signup. Are OTT Ads Vertical Specific?