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Innovations in Search and Social Advertising

Basis

As a result, advertisers should be cognizant of possible delays in communication around technical issues and platform updates. THE CONTEXT: The timing of this announcement lined up with the start of the NFL season and has direct effects on many of todays popular online betting and gambling websites. Advantage+ shopping).

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11 Tips That Will Increase Your App Retargeting ROI

InMobi

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? So what do you need to know in order to run amazing retargeting campaigns for your mobile app?

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Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon

InMobi

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region.

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10 Easy Tips to Make Your Holiday Marketing Campaigns a Success

Single Grain

Set Up all Your Holiday Marketing Automations. Email has long been the perfect marketing strategy for sending your holiday offers, limited-time deals, new line of “perfect gift” products, and other types of communications with your subscribers. These emails should be automated so they send immediately after sign-up.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. This figure, 52%, is up from 46% last year. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. If your customer support team communicates on a variety of channels, even better. Moderated UX Testing. Not convinced?