Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

illumin

FEBRUARY 20, 2024

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. This is not to be confused with mobile marketing, as mobile marketing is a more general term and encompasses mobile advertising and other forms of marketing communications.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

AdvertiseMint

OCTOBER 20, 2023

The analytics that mobile marketing provides helps refine these efforts, leading to enhanced user engagement. Real-time Communication with Users: One of the significant advantages of mobile marketing is immediate engagement. 79% of mobile users have taken action on a mobile ad in the past month.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

InMobi

FEBRUARY 19, 2016

Jason Gruber, SVP Product Management & Strategy, Rubicon Project “Programmatic buying will exceed 50% of mobile ad buys and will break out of its niche and become an established answer to marketer’s digital advertising goals this year. Video has already become the mobile ad unit of choice for both brand and performance marketers.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52