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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

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What is mobile marketing?

AdvertiseMint

The analytics that mobile marketing provides helps refine these efforts, leading to enhanced user engagement. Real-time Communication with Users: One of the significant advantages of mobile marketing is immediate engagement. 79% of mobile users have taken action on a mobile ad in the past month.