InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. What kind of creatives work best on the mobile device?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? with their campaign.

Advertising 52

Advertising Ad network Ad Ops Banner 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. Nowadays, online advertising sells better than any billboard.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

JUNE 1, 2023

But with so many options out there, it can be challenging to find the right one that will yield the highest earnings for your specific needs. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Supports video, connected TV (CTV), in-app, and display formats.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. As of April 2023, there were 5.18 What Is CPM?

CPM 52

CPM CPA CPC Real Estate 52

Monetize More

SEPTEMBER 30, 2022

It’s exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you’ve added. When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. App publishers often focus their advertising strategies on the latest ad tech fads.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

AdvertiseMint

NOVEMBER 3, 2023

Pay Per Click management refers to the process of overseeing and handling a company’s or individual’s PPC ad strategy and budget. Why is PPC Campaign Management Crucial for Businesses? In today’s digital age, effectively managing your online ad spend can make or break your business’s growth.

SEO 40

SEO Click Through Rate CPM ROI 40

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? This article’s going to answer all these questions. Facebook ads CPC in 2021. Facebook ads CPM in 2021. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Click here to download it for free right now!

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. 10 best ad management tools for e-commerce.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

MAY 18, 2023

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 2, 2019

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Work With Us What Are Facebook Ads? Advertising on Facebook is similar to Google Ads.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. 480% more clicks. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Carousel ad.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Karola Karlson

JANUARY 5, 2021

One year into freelance marketing consulting, I’ve noticed that one of the key areas where the companies need help is auditing and improving online ad accounts. Many of the Facebook ad audits I’ve done happened during a 1h AMA (Ask Me Anything)-style call. How to audit a Facebook advertising account? What to check? Image source.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive. Updated November 2023.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

Marketing 136

Marketing ROI Audience Video Ads 136

Digiday

APRIL 26, 2023

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. What’s more, Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options: The number of U.S.

Impressions 55

Impressions Ad Targeting Audience Agency 55