InMobi

JULY 15, 2021

More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business.

Retail 52

Retail Media Click Through Rate ROI 52

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. Targeted messaging leads to higher open rates, click-through rates and conversions. Identifying pain points and opportunities. location or time of day).

Marketing 116

Marketing Click Through Rate Impressions Conversion 116

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. It points out gaps and outlines data-backed ideas.

Marketing 52

Marketing SEO ROI Conversion Rate 52

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. It bridges the gap from being a pure branding exercise (on Linear TV) to one that can also be measured and tracked.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

OCTOBER 10, 2022

Publishers have ample opportunities to use data-driven personalization to create customized user experiences. NLP helps publishers enable smoother workflows and production processes with applications like social media listening, text enhancement (e.g. headline writing), voice-to-text translation and chatbots for customer service.

Machine Learning 65

Machine Learning Audience Ad Targeting Media 65

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52