geofencing 
AdvertiseMint
OCTOBER 20, 2023
What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.
Digital Ad Blog
JUNE 16, 2023
Mobile marketing has become an indispensable tool for businesses to effectively target and engage customers. For print-on-demand businesses, leveraging mobile marketing can open up new opportunities to reach a broader audience and drive sales. SMS engagement has proven to have higher click-through rates than email.
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InMobi
SEPTEMBER 20, 2018
Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.
Ad Beat
JANUARY 1, 2020
The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. Source: inmobi.
Single Grain
JUNE 12, 2019
Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. According to Marketing Land , push notifications: Sent between 10 am-1 pm receive a 15% click-through rate. Sent between 1-5 pm receive a 12% click-through rate.
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