Remove Click Through Rate Remove Conversion Remove Impressions
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How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. In this chaotic environment, the clarity of intended outcomes often gets lost.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Calculating conversions by 1,000 impressions shows free trials nearly double demos. Source: Mike Nierengarten.

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7 reasons your conversion metrics look great — but your sales don’t

Martech

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

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Welcome emails lift KPIs: Best of the MarTechBot

Martech

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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3 high-impact email automations you need to drive revenue

Martech

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.