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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. This remarkable performance wasn’t isolated. Their personalized content generated 4.5x

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Repurposing Creative Assets Across Multiple Platforms: A Tactical Guide

Single Grain

Single Grain’s conversion rate optimization experts can help you develop a comprehensive repurposing workflow that maximizes the impact of your creative assets across all relevant platforms. Ready to implement a more strategic approach to content repurposing?

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Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can lead to higher click-through rates and conversion rates for the publisher.

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How Geometric Design Principles Transform Brand Recognition

Single Grain

For example, symmetrical balance conveys stability and trustworthiness, making it ideal for financial institutions, while asymmetrical compositions create energy and modernity, better suited for technology or entertainment brands. These principles translate directly into improved conversion rates and reduced bounce rates.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

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Latest Customer Engagement Trends And Benchmarks From Southeast Asia

InMobi

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021. Banking and Fintech customers react positively and find value in in-app communication from brands.

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10 Growth Marketing Strategies That Actually Work in 2024

MNTN

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Conversion Rate Optimization (CRO) Conversion rate optimization focuses on improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.