article thumbnail

Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. Get as specific with ad headlines as your campaign goal requires.

article thumbnail

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Driving high-quality traffic, educating the audience, and gaining their trust. Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results.

ROI 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

Branded content delivers value to the consumer by inspiring, educating or informing them. Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. 9) NerdWallet Educates Customers with Short, Engaging, Educational Videos.

Pop-Up 140
article thumbnail

How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article. Get A Free Consultation.

SEO 111