Marketing Dive

MARCH 20, 2023

The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.

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Adweek

FEBRUARY 23, 2024

Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group's Audi brand since 2019.

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Marketing Advertising 305

Adweek

DECEMBER 7, 2023

When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market," Howerton said at Adweek X in Los Angeles this week.

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Marketing 338

Adweek

NOVEMBER 14, 2023

It's a consequential time to be a brand. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands.

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Marketing Advertising 322

Adweek

DECEMBER 11, 2023

Earlier this year, the brand hired Mark Shambura, the former CMO of MOD Pizza, to lead the brand as CMO. He's focused on capitalizing on the brand's premium positioning in the category, and do.

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Agency 294

Adweek

FEBRUARY 28, 2024

Now that a winner is flaunting their prizes, the brand's challenge is to keep the momentum going as it positions itself as more than a food delivery service. DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Speaking at.

Food 269

Food 269

Adweek

MARCH 20, 2024

What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company positively impacts others and the environment. We all enjoy socializing, often accompanied by delightful drinks. That's what makes 818 Tequila stand out.

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Adweek

FEBRUARY 9, 2024

In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the importance of humanizing brands and going beyond entertainment to drive positive change.

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Marketing Entertainment Conversion 264

Adweek

DECEMBER 21, 2023

The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most brands expected to cut back or plan to maintain their marketing spend in the coming year, stability in that department would be a bonus.

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Marketing 293

Adweek

NOVEMBER 22, 2023

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark Douglas on the Future of Advertising: Insights from MNTN's President and CEO Fabiani's career path, like many in her position, has been far.

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Marketing Advertising 307

Adweek

OCTOBER 18, 2023

The Footloose actor has fronted the brand's marketing campaigns for over a decade, where he's been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the. When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind.

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Marketing Advertising 306

Adweek

APRIL 9, 2024

Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary connections. The fifth iteration of the platform uses real dating success stories to show its mascot, Hingie, being rewarded.

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Advertising 161

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. However, most.

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Advertising Impressions Marketing 280

Adweek

DECEMBER 5, 2023

Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan.

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Communications Agency Media Advertising 255

Adweek

OCTOBER 31, 2023

As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder and CEO Matt Britton sat down with Sean Tresvant, who will take the reins as Taco Bell's CEO starting in January 2024.

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Food 243

Adweek

APRIL 25, 2023

The world's most prominent companies, including Disney, Coca Cola and Adidas have often been able to maintain their positions by driving consumer cultures through exceptional innovation and branding. At the helm of such teams,

Marketing 233

Marketing 233

Adweek

MAY 3, 2023

When Jennifer Ross, co-founder of beverage company Swoon, first reached out to Mattel, she had two objectives: stand out among a sea of digitally-native brands competing for big box shelf space, and align with a brand that honors consumer nostalgia with a reimagined legacy product.

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Food 265

More About Advertising

OCTOBER 8, 2018

Broadband network TalkTalk has had its issues in recent years but it’s trying to get on the front foot with a new campaign and brand position from The&Partnership: ‘Fairer Broadband for Everyone.’

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Marketing Media Agency Advertising 49

Adweek

MARCH 29, 2023

From eco-conscious shoppers willing to pay a premium for sustainable goods to socially minded customers who disavow brands over political positions, consumers have increasingly signaled the importance of tying purpose to their purchases.

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Marketing 256

Adweek

MARCH 9, 2023

No, you don't have to invent something totally brand new and different to have an impactful brand, but it certainly doesn't hurt to buck trends and chart your branding path sometimes.

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JANUARY 19, 2023

We all think we know what a "story" is--but what is a brand story? Let's Talk About Brand Podcast: Brand Positioning With Todd Irwin In this episode of Let's Talk about Brand, master "business storyteller" Park Howell joins host Christine Gritmon. What elements need to go into it, and what can it do for us?

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Adweek

JULY 5, 2022

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture.

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Audience Marketing Food 312

Adweek

MARCH 8, 2023

Top line: Today, Paramount Global announced it's launching a new brand positioning and trade campaign titled "Popular is Paramount." Between the lines: The campaign focuses on the company's ability to create popular content across its portfolio of brands and multiplatform assets. According to the company, the.

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Marketing 244

Adweek

OCTOBER 19, 2022

8 is just around the corner, and brands are weighing how they will participate. Despite increasing political polarization, civic engagement efforts continue to deliver a net positive benefit for brands. Here are five.

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Adweek

SEPTEMBER 4, 2023

In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play. In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged.

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Media 221

Adweek

JULY 6, 2022

The network is elevating Sabrina Caluori to evp and head of marketing and brand strategy. The position leads on and off-air consumer marketing, brand creative and content launches globally across linear, digital and social platforms. Nickelodeon has a new head of marketing.

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Marketing 267

Adweek

APRIL 27, 2023

McKinney's first work for Popeyes debuts a new positioning for the brand, fittingly titled "We Don't Make Sense, We Make Chicken." The 30-second spot revolves around New Orleans culture and is set to air on digital channels next month, before nationwide out of home and TV activations launch in June. The short ad packs a.

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Food 246

Adweek

MAY 22, 2023

Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector's search results.

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SEO Advertising Marketing 245

Adweek

MAY 30, 2023

Braams was appointed to the newly-created position of chief marketing and digital officer (CMDO) in 2019 following the departure of veteran brand boss Keith Weed. Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business.

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Marketing Food 234

Adweek

JULY 17, 2023

On this week's episode, Jonathan Trimble, founder of strategic marketing agency And Rising, discusses the topic of conscious brands. Trimble shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder wellbeing. The conversation.

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Conversion Agency Marketing 176

Adweek

JUNE 16, 2022

Throughout the years, brands have struggled to showcase an authentic commitment to LGBTQ+ communities not just during Pride, but all year round. However, as Gen Z continues to lead today's consumer trends, brands are in a unique position to make meaningful connections with LGBTQ+ youth.

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Fashion 238

Adweek

NOVEMBER 7, 2022

Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom. Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service.

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Adweek

OCTOBER 6, 2022

Pepsi is investing in a refreshed international brand strategy called "Thirsty for More" which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it's hoping to appeal to a demographic it called "Generation Thirsty" with a new creative north star that will unify.

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Food 246

Adweek

OCTOBER 12, 2022

Or arguing with each other in a positive, fun-to-discuss kind of way. The brand, for example, has repositioned itself as a good choice for breakfast. In recent years, Kraft Mac & Cheese has run a handful of marketing campaigns meant to get people talking. It's released a pink, candy-coated version of its popular product for.

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Marketing Food 246

Adweek

MARCH 14, 2023

TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition? In this episode of the Speed of Culture podcast,

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Finance Marketing 211

Adweek

SEPTEMBER 2, 2022

Top line Moran, a former Viacom advertising chief, succeeds Louis Hernandez for the Ryff chairman position. According to the company, the new executive chairman will be tasked with providing strategic guidance and strengthening partnerships with media companies and brands. In a statement, Ryff.

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Media Advertising 247

Adweek

AUGUST 10, 2022

The study found that both types of ads drove positive brand. Both work, according to a new study Magna Global commissioned in partnership with TikTok as part of its Magna Media Trials proprietary research offering.

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Media 246